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Live Nation unveils NFT ticket stubs

Live Nation is collaborating with artists to launch digital collectable NFT ticket stubs.

Trumpeted as an “industry-first”, Live Stubs will mirror the unique section, row, and seat of each ticket purchased and will be included with tickets on select Live Nation shows in North America, beginning with the upcoming Swedish House Mafia: Paradise Again tour.

Fans will be able to view, share, gift, trade, and resell their Live Stubs on Livenation.com, opening up new avenues for artists to engage with ticket-holders before, during and after live events. The NFTs are designed to be collector items and will not replace the digital tickets needed to physically enter the show.

Live Stubs bring back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” says Michael Rapino, Live Nation president and CEO. “Special thanks to Swedish House Mafia for kicking it off for their upcoming tour.”

Minted on an eco-friendly blockchain, Live Stubs will automatically be given for free to fans who purchase a primary ticket to Live Nation-promoted shows as well as in venues powered by Ticketmaster.

Fans can share links to view their Live Stubs on social media, with more features and offerings to be announced closer to the concerts. Artists will also be able to work with the Live Nation team to integrate special experiences and rewards.

 


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John Aikin joins Beat the Street USA

John Aikin, former executive vice-president of Senators Coaches, has come out of retirement to join Beat the Street’s new US division.

Aikin retired from Senators last year, after having spent 35 years cultivating new business and contributing to the design of the company’s tour buses, which serve a roster of A-list clients in the touring and wider entertainment industries.

“John’s experience in the North American entertainer luxury coach industry will be invaluable to help get us established here,” says Beat the Street’s owner and managing director, Joerg Philipp.

“I am looking forward to helping … introduce the company to the US market”

Beat the Street USA announced in November 2019 that it is building a fleet of 16-berth double-decker Van Hool entertainer coaches, as well as single-decker Prevost buses, to service the North American touring circuit.

“Joerg and I have known each other and met at industry events many times. I even persuaded him to run a marathon with me!” says Aikin, who ran his 100th marathon in 2019. “I am looking forward to helping him develop his US business and introducing his team and the company to the US market.”

Aikin will join Beat the Street later this month, at the first official viewings of the company’s new double-decker bus at Tour Link Pro, Pollstar Live! and a special launch event in Nashville on 29 January. Anyone interested in meeting Aikin and the team, or  viewing the Van Hool buses, should contact [email protected] or call +1 615 784 3000.

 


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