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Ed Sheeran draws over 81k fans to Lithuania

Ed Sheeran has set a new ticket sales record for an international artist in the Baltic states after drawing more than 81,000 fans over two nights in Lithuania.

The British singer-songwriter brought his +–=÷× (Mathematics) Tour to the Dariaus and Gireno Stadium in Kaunas on 3-4 August, presented by AEG Presents, FKP Scorpio and local co-promoter L Tips Agency.

“Ed’s year in 2024 has been full of record breaking shows not just in the Middle East & Asia but now in the Baltics,” says Simon Jones, AEG’s SVP, international touring. “The shows in Lithuania this past weekend were a fantastic return to the region, and he continues on into Eastern Europe and the Balkans doing some of the biggest shows these countries have ever seen. It never ceases to amaze me.”

FKP Scorpio touring director Inga Esseling adds: “We are more than happy to have broken yet another record with the most attended show ever by an international artist in the Baltics. We’d like to extend our heartfelt gratitude to L Tips and all local stakeholders without whom the second music concert ever in Kaunas stadium, as well as 80.000 sold tickets in only two days, wouldn’t have been possible.”

The event was the first international artist show to take place in the newly renovated stadium in Kaunas.

“Ed Sheeran concert in Darius and Girenas stadium is a record breaker for Kaunas city,” says Zalgiris Group head of events department Mantas Vedrickas. “Effects of this show can be felt not only in Kaunas, but in all Lithuania. I strongly believe that this show will be the ground breaker for all international and local upcoming shows.”

Kaunas city director of municipal administration Tadas Metelionis says the shows were a “huge success” and brought additional economic benefits for the region.

“The concerts’ overall impact on the city’s economy is estimated to be around €14 million”

“Not only were the concerts the biggest commercial event in Kaunas’ history, but they also attracted thousands of foreign concertgoers from neighbouring countries, according to preliminary estimates,” says Metelionis. “The concerts’ overall impact on the city’s economy is estimated to be around €14 million. The positive feedback from participants gives us confidence in hosting even more events in the future.”

The shows marked the third time that L Tips Agency, which is one of the largest independent promoters in the Baltic States, had organised Sheeran’s concerts in the Baltics.

“We are happy and grateful for Ed Sheeran’s loyalty because we have already promoted all six of his shows in the Baltics together,” says Gints Putniņš, CEO of L Tips Agency. “It was a big challenge to promote the first shows of this level in the new Kaunas stadium, but with such a great local team and partners like FKP Scorpio, AEG and the city of Kaunas, nothing is impossible.”

Putniņš and other local independent promoters spoke to IQ about the groundbreaking tour earlier this year.

Sheeran, who is represented by agent Jon Ollier of One Fiinix Live outside North America, has announced the Mathematics run will conclude next year after extending to a fourth year.

Renowned promoter Salomon Hazot recently praised the “absolutely magnificent” sales for Sheeran’s 2025 French stadium dates, while FKP Scorpio confirmed additional nights in Germany, Belgium, Norway and Sweden after selling more than 600,000 tickets in an hour. The 33-year-old will also play extra shows in Switzerland and Denmark.

PHOTO (L-R): Hannah Chapman (tour, event & production manager, AEG Presents), Jessica Vincent (international touring, AEG Presents UK), Simon Jones (SVP, international touring, AEG Presents), Folkert Koopmans (founder and CEO, FKP Scorpio), Ed Sheeran, Gints Putnins (CEO, L Tips Agency), Inga Esseling (touring director, FKP Scorpio)

 


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Liveurope welcomes first Estonian and Baltic member

European venue association Liveurope has entered the Baltic region with its first member in Estonia, Sveta Baar.

Sveta Baar is located in the cultural hub of the capital city Tallinn and has strived to become a “platform and cultural centre to support and encourage the growth of local and international live music”.

Besides the 200 concerts Sveta Baar programmes independently each year, it is also one of the venues hosting the Tallinn Music Week.

With this new addition, Liveurope now reaches 22 internationally acclaimed music venues based in 22 European countries.

“It is an honour to be joining Liveurope as we celebrate our 5th anniversary,” says Roman Demtšenko, Sveta Baar’s artistic director.

“Liveurope’s support will be crucial in helping us present an even greater diversity of up-and-coming European acts”

“Liveurope’s support will be crucial in helping us present an even greater diversity of up-and-coming European acts to our audiences in the years to come. We are also looking forward to sparking curiosity and interest from the other venues for some fantastic acts that Estonia and the Baltics have to offer.”

Established in 2014 with funding from the Creative Europe programme of the European Union, Liveurope connects top European music venues that are committed to boosting the circulation of European talent.

The platform distributes grants to music venues in proportion to the amount of young European artists they book. This model has allowed the Liveurope venues to book on average 63% more new European talent pre-Covid-19 compared to before joining the platform.

Nearly 3,000 artists have benefited from the platform’s support including now-established names such as Christine and the Queens, Rosalía and MØ.

 


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Positivus festival reaps rewards from site move

Positivus founder and CEO Girts Majors has spoken to IQ about how the festival was able to afford its most impressive and expensive line-up yet thanks to a change of location.

Established in 2007, Positivus is the largest popular music and arts festival in the Baltics, welcoming up to 30,000 local and international fans each year.

Muse, Nick Cave, Robert Plant, Iggy Pop, Ellie Goulding, The xx, Sigur Rós and Sinéad O’Connor are among the world-class acts that have performed at the festival, which for 13 years has taken place in the small beach town of Salacgriva.

This year, the festival took place in Lucavsala park – a 370-acre island on the Daugava river in the capital city of Riga – in order to become “more accessible to a wider audience”.

“Riga can provide a green island in the middle of the city… there are not many European cities that can provide such a unique location so close to the city centre,” says Majors.

In total, the festival sold 20,000 tickets – the highest number of visitors in years

Most importantly, the new location has resulted in more financial support (from the city of Riga), a bigger site, and several new sponsorship deals.

And so, despite the financial impact of the Covid-19 pandemic, the festival was able to book its most expensive line-up yet, bringing acts such as Megan Thee Stallion, A$AP Rocky and Thundercat to Latvia for the first time ever.

In total, the festival sold 20,000 tickets – the highest number of visitors in years, according to Girts.

And while the festival encountered typical challenges such as rising costs, USD rate and a loss of regular professionals, not a single artist dropped out of the lineup.

Off the back of the most “impressive” edition in the festival’s history, Girts says: “There are no doubts anymore that our current site can give you the best Positivus festival experience”.

 


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Refunds may lead to mass bankruptcies, warn EE promoters

The absence of a scheme to protect the concert industry from the financial impact of issuing refunds en masse could leave to a wave of insolvencies, leading Estonian promoters have warned.

In many countries in Europe, including Germany, Portugal and Italy, concert organisers are being allowed to offer ticket vouchers (ie credit) in lieu of cash refunds for cancelled events, while others, including Estonia’s Baltic neighbours, have extended the window in which refunds must be given (typically a year).



“In other countries, such as Latvia and Lithuania, solutions have been found,” says Live Nation Estonia’s Mart Eensalu, “and longer periods for the repurchase [refund] of tickets have been granted. But it hasn’t been done here.”

Estonia – which, along with most Europe, put the brakes on live events in March – ended its state of emergency and began easing coronavirus lockdown restrictions on 17 May, with shows of up to 1,000 people permitted from 1 July.

That 1,000-capacity limit (or 500 for indoor shows), of course, precludes major live music events, such as Rammstein’s highly anticipated performance in Tallinn, originally scheduled for July – for which 62,000 people will now be asking Live Nation for refunds, writes the Baltic Times.

“We are effectively jobless, but we must keep our offices open”

Tanel Samm, of promoter Monster Music, says the Estonian government is not taking concert professionals’ concerns seriously. “The money entrusted to us by customers who have bought tickets does not belong to us if the event has not taken place,” he tells the paper. “We are effectively jobless, but we must keep our offices open to bring the rescheduled events to people next year.”

Samm says authorities must “finally enter into a dialogue with us” in order to ensure the survival of much of Estonia’s live music industry.

That long-overdue help may finally be coming in the form of culture minister Tonis Lukas, who recently met with promoters to discuss a way forward for the sector, Postimees reports.

Lukas urges both concertgoers and Estonia’s consumer watchdog, the Consumer Protection and Technical Regulatory Authority, to be patient with concert promoters. “My call […] is for us to be prepared to give concert organisers just over a year to return the money,” he says, “because when a concert is postponed by a year, organisers will be able to return to a normal cash flow then and then pay refunds.”

According to the Baltic Times, current Consumer Protection and Technical Regulatory Authority guidelines say customers should receive refunds for cancelled events within a month.

 


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Media giant Ekspress Grupp buys Latvian ticket agency

Pan-Baltic media group Ekspress Grupp has announced the acquisition of Biļešu Paradīze, the second-largest entertainment ticket agency in Latvia.

Biļešu Paradīze (‘Paradise Tickets’) operates an online ticketing platform, bilesuparadize.lv, and box offices across Latvia. In 2018, it sold tickets for more than 7,000 events, chiefly on behalf of cultural institutions and independent promoters.

Ekspress Grupp is the Baltics’ largest media and entertainment conglomerate, active in producing online content and publishing newspapers and magazines in Latvia, Lithuania and Estonia. It employs around 1,700 people.

As part of the acquisition, Biļešu Paradīze becomes part of A/S Delfi, the Ekspress subsidiary that operates delfi.lv, Latvia’s most popular news portal, which has 800,000 monthly users. The company’s founders, Jānis Daube and Ēriks Naļivaiko, remain in management positions.

According to the International Ticketing Yearbook 2018, Baltic Ticket Holdings (BTH) is the leading ticket seller in all three Baltic countries, with Biļešu Paradīze its main competitor in Latvia.

 


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FKP’s Plage Noire 2017 sells out in three weeks

The second edition of FKP Scorpio’s Plage Noire has sold out just three weeks after going on sale, with German goths once again giving their seal of approval to the event after a nine-year hiatus.

The gothic music festival will return on 27 and 28 April 2018, taking place at the Weissenhäuser Strand holiday park in Wangels, on Germany’s Baltic coast, which also hosts FKP events Rolling Stone Weekender and Metal Hammer Paradise.

The first, and so far only, Plage Noire was in 2009. The festival’s “elaborately staged” return, says FKP, will ‘turn the beach black’, with performances from gothic rock band ASP, alternative-electro act VNV Nation, post-industrialists Die Krupps and mediaeval rockers Subway to Sally ‘wrapping the Baltic Sea into gloomy colours’.

“We cannot wait to open our doors in April”

“With Plage Noire, we break new ground,” says FKP Scorpio CEO Stephan Thanscheidt. “Behind the black beach, you will find a special festival world for dark culture [Schwarze Szene] that combines comfort with music and culture.

“We are very pleased that this concept has been so well received and cannot wait to open our doors in April.”

If you speak German, you can watch the launch trailer, outlining the ‘legend of the black beach’ (die Legende vom schwarzen Strand) festival concept, below:

https://www.youtube.com/watch?v=_yRh9W7G3E4

 


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