Hungary’s Broadway Event Group expands portfolio

Broadway Event Group, the largest 100% Hungarian-owned concert organising and ticketing company, is expanding its portfolio.

The company’s primary focus has been on concerts and tours with domestic performers such as Azahriah and Hungária, who have each delivered sold-out stadium shows this year.

The Budapest-based firm has also been responsible for organising Hungary concerts for international acts such as Scorpions, Queen+Adam Lambert, Jean-Michel Jarre, Enrique Iglesias, and Andrea Bocelli.

Now, Broadway wants to focus on its commitment to international performers and expand its repertoire in terms of both musical genres and the size of concerts.

“This is a small country with a relatively small market, but a great love for music”

Joining the firm on its mission is newly appointed partner Balázs Benjámin Soós, who spent 10 years as the booking manager of A38 Hajó, once Budapest’s leading medium-sized venue, as well as booking manager of various Hungarian summer festivals.

Soós began his career as a club promoter as the founder of Phoenix Music Hungary and co-owner of Skalar Music Hungary, the Hungarian brand of Barracuda Austria.

He has worked with several high-selling acts in the Hungarian market, including Dropkick Murphys, Enter Shikari, ZAZ, Editors, Parkway Drive or Machine Head to name a few.

Soós’s role at Broadway will be to open doors for more contemporary international acts in club and hall-level venues across Hungary.

András Szabó, the company’s managing director, said: “This is a small country with a relatively small market, but a great love for music. I’ve known Balázs for a long time and have always admired his work. He’s been freelancing for a while, but now we believe that by joining forces, we can successfully leverage his expertise and motivations in our shows.”

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