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ASM appoints GM for Middle East’s largest convention centre

ASM Global has appointed Dr Debbie Kristiansen as general manager of the new Bahrain International Exhibition & Convention Centre, which will be the largest venue of its kind in the Middle East.

Kristiansen, who has lived and worked in the Middle East for 16 years, joins ASM from Novo Cinemas where she worked as CEO for more than seven years.

The Middle East vet ranked in the Top 30 Most Inspirational Women in the Arab World 2019 and was named Middle East Female CEO of the Year 2018.

“Debbie has more than 30 years’ experience in the industry and her leadership skills will bring many unique qualities to the role,” says ASM Global APAC & Gulf Region chairman and chief executive, Harvey Lister.

“Debbie has more than 30 years’ experience in the industry and her leadership skills will bring many unique qualities to the role”

“Her appointment will help consolidate ASM Global’s reputation in the region as the world’s leading producer of event experiences and enhance Bahrain’s standing as an international meetings destination.”

Kristiansen added: “To have the opportunity of working both for ASM Global, and to return to the beautiful destination of Bahrain, is a dream come true. This will allow me the privilege to help mentor and build the talent and skill set of young Bahrainis for generations to come.

“I look forward to working closely with Bahrain Tourism & Exhibition Authority to develop and grow the international MICE business, and to create a long-term legacy for Bahrain,” she concluded.

The Bahrain International Exhibition & Convention Centre is scheduled to open in 2022.

ASM’s Middle East portfolio also includes the Coca-Cola Arena in Dubai (cap. 17,000), the Oman Convention & Exhibition Centre and the recently announced Jeddah Arena and the International Convention Centre Jeddah.

 


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ASM to operate largest convention centre in Middle East

ASM Global has been appointed as the managing operator of the largest exhibition and convention centre in the Middle East.

The Bahrain International Exhibition & Convention Centre will offer 95,000 sqm of exhibition space over 10 halls, a 4,000-seat tiered auditorium and 95 meeting rooms.

Royal & VIP Majlis (parliament rooms), event organisers’ offices and a 250-seat capacity restaurant will complete a total site area of 309,000 sqm.

Upon completion in mid-2022, the venue will host a range of events including exhibitions and conventions, concerts, live events, weddings and seminars.

ASM will manage, operate and programme the new destination, after being successfully appointed by Bahrain Tourism & Exhibition Authority (BTEA).

The international venue operator’s Middle East portfolio also includes the Coca-Cola Arena in Dubai (cap. 17,000) and the Oman Convention & Exhibition Centre.

“[This development] will further position Bahrain as a growing international destination helping to drive growth”

“We are delighted to have been appointed the operator of what will be a landmark development, which will further position Bahrain as a growing international destination helping to drive growth and create jobs as well as a legacy for the Kingdom,” says ASM Global Asia Pacific chairman and chief executive, Harvey Lister.

“We look forward to working with Bahrain Tourism & Exhibition Authority in creating a brand-new exhibition and convention hub at the heart of the region.”

Iain Campbell, executive VP, ASM Global Gulf Region, added: “The appointment as managing operator is testament to ASM Global’s expertise, knowledge and experience in bringing venues to life across the world.

“Our aim for Bahrain International Exhibition and Convention Centre is to create a venue with its own distinct identity that resonates with MICE [meetings, incentives, conferences and exhibitions] visitors as well as the leisure and tourism market that benefits the local economy and enhances the Kingdom’s status globally.”

Bahrain Tourism & Exhibition Authority chief executive officer, Dr Nasser Qaedi, says: “The new centre will reinforce the Kingdom’s status regionally and internationally and Bahrain’s position in the MICE industry. We look forward to working with ASM Global to attract international exhibitions and conferences to be held in Bahrain.”

ASM Global’s venue network spans five continents, with a portfolio of more than 325 arenas, stadiums, convention, and exhibition centres, and performing arts venues.

 


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