AEG’s AXS selling tickets through Facebook
AXS has expanded its AXS Anywhere partner distribution network with the addition of Facebook, allowing its customers to purchase tickets directly on the social network.
The Facebook integration joins existing AXS Anywhere partners including leading music streaming service Spotify, which was added in June, and deals website Groupon, event discovery service Goldstar, last-minute mobile ticket seller Gametime and corporate entertainment provider Entertainment Benefits Group, all of which followed in August.
As a result of the partnership, participating artists’ and events’ Facebook pages will feature a ‘get tickets’ button enabling buyers to purchase tickets on Facebook rather than clicking through the AXS website. The integration has gone live in the US and several other major markets, with more to follow in future.
“Events are social by nature, and the two billion-plus users from Facebook adds an essential element to AXS Anywhere”
“This is more than just distribution; it’s about furthering our mission to personalise every aspect of the event going experience and allow fans to get tickets wherever they are,” says Bryan Perez, CEO of the AEG-owned ticket agency.
“Events are social by nature, and the two billion-plus users from Facebook adds an essential element to AXS Anywhere and our partner distribution strategy. This relationship exemplifies our strategy of serving the right ticket to the right fan in the right channel.”
Other ticketing platforms taking advantage of the functionality to sell tickets from Facebook pages, which launched in December 2015, include Ticketmaster, Eventbrite and self-service platform Ticketbud.
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