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Japan’s leading int’l promoters form alliance

Ten leading Japanese concert promoters have officially announced the formation of the International Promoters Alliance Japan.

Led by Creativeman Productions head Naoki Shimizu, the alliance is hoping to establish unified guidelines for the safe resumption of events involving international artists.

The alliance – which includes Live Nation Japan, Udo Artists, Smash Corporation, Hayashi International Promotions and Kyodo Tokyo – will work closely with the Japanese government, as well as international embassies and consulates, to further the cause.

The International Promoters Alliance Japan is completed by Avex Entertainment, Hanshin Contents Link/Billboard Japan, M&I Company and Promax. The alliance will complement the work of existing music association ACPC, with which it shares members.

In a statement, the group says: “The history of music in Japan was changed forever in 1966 when the Beatles performed at the Nippon Budokan. Since then, musicians from around the world have come to Japan to perform, and the opportunity for fans to experience high quality international live entertainment has led to the growth of a rich and diversified Japanese music culture.

“The fact that Japan has been able to create a larger market for music than any other Asian country is a credit to the more than 60 years of work by member companies of the International Promoters Alliance Japan, who have also contributed to the overseas expansion of Japanese artists and content.”

“That Japan has been able to create a larger market for music than any other Asian country is a credit to IPAJ members”

It continues: “From club and theatre shows through to stadium tours, major festivals, and live restaurants, the breadth of the market is unique in the region, and hosting performances by international artists contributes to international economic exchange, the development of the Japanese music culture and economy, and the growth of employment.”

The International Promoters Alliance Japan was unofficially formed in December last year and in March 2021 the alliance succeeded in getting the Japanese government to amend its compensation scheme to include domestic shows by foreign artists.

The group’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines.

Once overseas artists have resumed their visits to Japan, the promoters will work together to “foster continued international cultural exchange in this most important of live entertainment markets”.

Read IQ’s Japan country report, which outlined the opportunities in the Japanese market pre-pandemic, here.

Land of the rise in fun: Why booming Japan is such a tough market to crack

 

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AEG Presents partners with Japan’s Avex Entertainment

AEG has joined forces with Avex Entertainment, a Tokyo-based music and entertainment company, to launch AEGX, a joint venture that aims to create new opportunities in both the Japanese and global live music markets.

AEGX will give Avex artists access to AEG Presents’ venues, festivals and global touring partnerships, while also allowing AEG to utilise Avex’s platform to reach Japanese audiences with its promoted acts. Founded as a dance music label in 1988, Avex’s business now includes recording, artist management, merchandise, anime, concerts, events and more.

“This is really a perfect example of synergies being scaled for the benefit of global artist development, which is at the core of what we do,” says Jay Marciano, chairman and CEO of AEG Presents.

“Partnering with Avex to launch AEGX gives both Avex and AEG Presents a path to create real opportunities for musicians who increasingly see the world as a borderless global community. I can’t wait to see what we all do together.”

“We are thrilled to take this stride forward together and look forward to the future”

The initial focus for the new venture will be on the co-promotion of AEG artists, and the development of music festivals and venues, in Japan, as well as the promotion of global tours for Asian artists, including both Avex- and non-Avex-signed acts.

The companies have previously collaborated on tours such as Ed Sheeran and Celine Dion, while AEG-owned ticket seller AXS is, with Avex and Yahoo Japan, a partner in ticketing service Passrevo/Yahoo! Tickets.

“We are very excited to announce the launch of AEGX with AEG Presents,” says Katsumi Kuroiwa, president and CEO of Avex. “Our companies both share the same goal with this new partnership: AEGX will serve music fans around the world by contributing to the global development of western artists, while also expanding the reach of Japanese artists beyond its borders.

“The Covid-19 pandemic reminds us of the positive power and limitless potential of music and entertainment. We are thrilled to take this stride forward together and look forward to the future.”

 


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