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The New Bosses 2019: Sophie Lobl, C3 Presents

The New Bosses 2019 – the biggest-ever edition of IQ‘s yearly roundup of future live industry leaders, as voted for by their peers – was published in IQ 85 last month revealing the twelve promising agents, promoters, bookers and execs that make up this year’s list.

To get to know this year’s cream of the crop a little better, IQ conducted interviews with each one of 2019’s New Bosses, to discover their greatest inspirations and proudest achievements, pinpoint the reasons for their success and obtain advice for those hoping to be a future New Boss. Snippets of the interviews can be found in the September edition of IQ Magazine.

All interviews have now been reproduced in full online and on IQ Index, but this is not the last you will hear from these promising young execs. The New Bosses will play a key role in the forthcoming edition of Futures Forum, the discussion and networking event for the next generation of industry leaders that debuted at ILMC 31 in March. 

The final new boss is Sophie Lobl (28), global festival buyer at C3 Presents in Texas. Born in London, Lobl made her way to the United States after graduating from Leeds University in the UK. Starting her career at BBC Radio 1, she later went to WME, where she worked her way up from a receptionist to assisting Russell Warby, Ari Emanuel and, finally, Marc Geiger in the LA office.

In 2019, Lobl relocated to Texas to work for C3 in the newly created role of global festival buyer, where she works closely with the European Live Nation team on artist offers for 197 festivals worldwide. (Read the previous interview with United Talent Agency’s Sara Schoch here).

 


What are you busy with right now?
Booking festivals for 2020. We are in the middle of booking all the line ups for next year and about to announce the Austin City Limits schedule!

Did you always want to work in the music business?
Pretty much. I actually initially wanted to work in radio. I produced and presented a couple of shows on my student radio station in Leeds which led me into working as an assistant producer at Radio 1 and 1Xtra – I thought I was going to be Annie Mac! Then I discovered live and booking shows and there was no turning back after that.

What are some of the highlights of your career so far?
Working on Tom Petty’s last tour is one of the greatest memories I’ll ever have. He was a lovely man. Launching Lollapalooza Stockholm is also a true career highlight. We’re very excited for 2020, it looks like we’ll have a great line up.

“I discovered live and booking shows and there was no turning back after that”

How has your role changed since you started out?
It’s changed drastically. I went from working on reception and making coffee, to being (several) agents’ assistants, to now booking and managing my own multi-stage festivals. None of it was planned, but I wouldn’t change it for the world. C3 is an awesome company and I am incredibly excited about the projects I get to work on and also about some of the new projects we have in the pipeline.

What’s the biggest lesson you’ve learnt while at C3?
That’s a big question. I think never being afraid of trying something new is the main one. Launching a festival is terrifying and working in markets that are new to us can be daunting. Luckily, we have incredible partners on our international festivals that save us from losing our jobs.

What, if anything, would you change about how the live industry is run today?
I think just more inclusiveness generally across the board. It really is getting better and there are now far more opportunities for women and other minorities. But that shouldn’t even really be a thing, should it? C3 actually has a majority of women employees, especially in senior management positions. I think other companies are following suit.

“Never being afraid of trying something new is important – launching a festival is terrifying and working in markets that are new to us can be daunting”

What do you do for fun?
Hang out with my French Bulldog. His name is Francis. You should follow him on Instagram (@francislefrenchie).

Do you have an industry mentor?
[Live Nation vice president fo European Touring] Kelly Chappell has been my mentor, saviour and sister since the beginning of time. She really is the best. I don’t know anyone that works harder or that has such an incredible attention to detail as she has. She is so knowledgeable and wise and deserves all the recognition I can give her.

What advice would you give to anyone who wants to get into, or is new to, the business?
Work your bum off. None of this is easy and, although it may look glamorous, it really isn’t sometimes. But the hard work pays off and it really is worth it.

Where do you see yourself in ten years’ time?
Sitting at home with ten french bulldogs? Probably doing exactly what I’m doing now. Maybe just a little better. C3 & S doesn’t really have a ring to it, does it?

 


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Festival Focus: ACL, Summer Sonic, Karoondinha

With the 2017 festival season fast approaching and many events close to finalising this year’s line-ups, we’ve introduced a new, slimmed-down Festival Focus for 2017 to ensure we cover as much news as possible – keeping you abreast of all the latest developments in the festival world with the minimum of waffle.

Read on for all the latest festival announcements (headliners are in bold), or click here for the previous FF. And if we’ve missed something, or you’d like to see your event featured in a future Festival Focus, feel free to drop news editor Jon Chapple a line at jon@iq-mag.net.

 


Hurricane Festival/Southside Festival, Germany (FKP Scorpio, 23–25 June)
Kakkamaddafakka, Twin Atlantic, Dave Hause and the Mermaid, Fatoni, JP Cooper, Louis Berry, Stu Larsen, Amber Run , Leif Vollebekk, Rebels of rhe Jukebox, Mikroschrei, Luke Noa & the Basement Beats, Tuesday Night Project, Die Boys

Festival Internacional de Benicàssim, Spain (Maraworld, 13–16 July 2017)
Biffy Clyro (Spanish exclusive), Years & Years, The Jesus and Mary Chain, Temples, Dream Wife, Tiga, Honne, La Casa Azul, Joe Crepusculo (Jim Reid/Jesus and Mary Chain photo by pj_in_oz on Flickr)

Latitude, UK (Festival Republic, 13–16 July 2017)
Katherine Jenkins, Leon Bridges, The Coral, Mystery Jets, The Jesus and Mary Chain, Beth Orton, A Blaze of Deather, Childhood, Black Peaches, etc.

Karoondinha Music & Arts Festival, US (Hawk Eye Presents, 21–23 July 2017)
Chance the Rapper, Paramore, Sturgill Simpson, Porter Robinson, The Revivalists, etc.

Jim Reid, The Jesus and Mary Chain, V Festival 2008, Sydney

Pukkelpop, Belgium (The Factory vzw, 16–19 August 2017)
Ryan Adams, Stormzy, The Shins, Sampha, Halsey, Armand Van Helden, Jake Bugg, Enter Shikari, Richie Hawtin, Jackmaster, 2manydjs, Youngr, etc.

Summer Sonic, Japan (Creativeman, 19–20 August 2017)
Calvin Harris, Foo Fighters, Black Eyed Peas, Kasabian, Sum 41, 5 Seconds of Summer, Justice, Charli XCX, Good Charlotte, Royal Blood, Kesha, Above & Beyond, Rick Astley, etc.

Reading Festival/Leeds Festival, UK (Festival Republic, 25–27 August 2017)
Liam Gallagher, You Me at Six, Vince Staples, Pvris, Goldie, Muna, Mura Masa, Jagwar Ma, Sub Focus, Kurupt FM, etc. (Liam Gallagher photo by Anthony Abbott)

Rock en Seine, France (LNEI Live, 25–27 August 2017)
Band of Horses, The Jesus and Mary Chain, The Lemon Twigs, Grouplove, The Shins, Her, Car Seat Headrest, Timber Timbre, Slowdive, Romeo Elvis, Her, Deluxe

Liam Gallagher, Beady Eye, Isle of Wight Festival 2011, Anthony Abbott

Made in America Festival, US (Live Nation, 2–3 September 2017)
Jay Z, J. Cole, The Chainsmokers, Solange, Kaskade, Marshmello, Sampha, Migos, Stormzy, 21 Savage, Run the Jewels, Little Dragon, Pusha T, DMX, Vic Mensa, Yung Lean, etc.

OnBlackheath, UK (Crosstown Concerts, 9–10 September 2017)
The Libertines, Travis, De La Soul, Metronomy, Craig Charles’s Funk and Soul Club, Jake Bugg, KT Tunstall, Seasick Steve, Fun Lovin’ Criminals, Black Honey, Tom Williams, Steve Mason, etc.

Beyond the Tracks, UK (Moseley Folk Ltd, 15–17 September 2017)
Orbital, Ocean Colour Scene, Editors, Leftfield, Faithless, Maxïmo Park, The Coral, The Jesus and Mary Chain, Peter Hook and the Light, Jagwar Ma, Wild Beasts, etc.

Austin City Limits, US (Live Nation, 6–8 and 13–15 October)
Jay Z, Red Hot Chili Peppers, Chance the Rapper, The Killers, Gorillaz, Martin Garrix, The xx, Ice Cube, Ryan Adams, Solange, Run the Jewels, Spoon, Vance Joy, Zhu, Royal Blood (weekend one), Eagles of Death Metal (weekend two), Foster the People, etc.

 


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LN’s Burruss joins AEG Global Partnerships

Live Nation’s former vice-president of national media and sponsorship, Caroline Burruss, has joined AEG as vice-president of its Global Partnerships division.

In her new role, Burruss (pictured) will drive sponsorship sales for concert tours, festivals, venues and other assets overseen by AEG Live and its subsidiaries, including Coachella/Desert Trip promoter Goldenvoice.

Prior to joining Live Nation, Burruss was co-general manager and vice-president of brand development for Austin City Limits Live, where she led the Texas concert series’ revenue for sponsorship, premium seating sales and content distribution.

“I’ve known Caroline through our business for close to 20 years,” says Andrew Klein, senior vice-president of AEG Global Partnerships. :She is one of the true thought leaders and innovators in the industry, and I am thrilled to have her on our team.”

 


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