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All Things Live promotes Norway’s biggest-ever gig

All Things Live has smashed the attendance record for a concert on Norwegian soil, hosting 60,000 fans at a Rammstein show.

The event took place on Sunday 24 June at Bjerke Travbane in Oslo and was the first-ever concert held at the horse racing track.

The previous attendance record was set by All Things Live subsidiary Atomic Soul with Eminem’s 2018 performance at Oslo Sommertid festival.

The rapper drew around 55,000 fans to the capital’s Voldsløkka sports stadium after tickets sold out in just six minutes.

Commenting on the Rammstein show, All Things Live Norway promoter Mark Vaughan says: “Bjerke Travbane was a fantastic venue to present this massive show. It doesn’t come any bigger than Rammstein and both band and crew were extremely happy after the show.”

All Things Live Norway has secured an exclusive agreement with Bjerke Travbane going forward, which will be the largest capacity arena in Norway.

“We have worked and invested a lot to make this venue compatible for the biggest artists in the world, now we have proved it works and we are looking forward to bringing stadium artists to Norway going forwards!” says Peer Osmundsvaag, All Things Live Norway.

“We are looking forward to bringing stadium artists to Norway going forwards”

News of the record-breaking concert comes as All Things Live announces yet another acquisition.

The private-equity-backed live entertainment group has sealed the deal with Stageway, a leading Norwegian live entertainment group that deals in artist management, booking and promoting.

The Bergen-based group’s activities are conducted via three companies: Stageway Talent, Komon Stageway and Stageway Teater.

Stageway Talent provides booking and promotion services across genres for a roster of more than 30 artists; Komon-Stageway delivers turnkey event solutions for large corporate customers and Stageway Teater produces comedy shows and acts as a management service provider for renowned Norwegian comedy duo Ylvis, among others.

Arne Svare, co-founder and CEO of Stageway, says: “We are so pleased to announce that we are joining forces with All Things Live to accelerate our joint business in Norway, the Nordics and beyond in the coming years. We have been part of the bustling live entertainment industry for four decades and known and respected the team behind All Things Live for years. Together, we will strengthen our offering to artists and customers while delivering even greater experiences for the audience.”

Knut Meiner, chairman and senior consultant of Komon-Stageway, adds: “Everyone in our companies have worked hard to build a strong reputation in the Norwegian market. We are absolutely thrilled to become part of a partnership, which is well-respected and shares our aspiration to grow the business based on deep understanding of the local market and a clear focus on bringing great live entertainment and fantastic corporate events to more people.”

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations”

The management team and organisation of Stageway will remain unchanged, and existing contracts and customer relationships will not be affected by All Things Live’s acquisition of Stageway Talent, Komon-Stageway and Stageway Teater. In connection with the transaction, the current owners of the three companies become partners and co-owners of All Things Live.

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations in All Things Live Norway. We are very pleased to welcome the great people behind Stageway who will contribute greatly to the development of our partnership in Norway and internationally,” says Kim Worsøe, member of the executive board of All Things Live Group.

Completion of the transaction is subject to regulatory approval by the Norwegian Competition Authority. The parties have agreed not to disclose the purchase price.

All Things Live has been on an acquisition spree in the past fortnight, this week enhancing its presence in Belgium with the addition of management company Musickness.

Last week, All Things Live signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti and also recently announced the signing of international management firm Then We Take The World.

All Things Live was established in 2018 as “the new independent market leader in Nordic live entertainment” following Waterland Private Equity’s acquisition of six leading Scandinavian promoters and agencies.

 


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Major festivals enjoy record sell-outs for 2022

Austria’s Nova Rock is the latest festival to report a record sell-out, as the sector embarks on its first full season since 2019.

The event’s promoter, Nova Music Entertainment, says a total of 225,000 visitors are expected to attend the four-day festival in Nickelsdorf this June, which marks a new attendance record.

“We are so happy and proud,” says Nova Music Entertainment, which is part of CTS Eventim’s Barracuda Music.

After two consecutive cancellations, the annual hard rock event will return to Pannonia Fields between 9–12 June with acts including Muse, Placebo, Volbeat and Five Finger Death Punch.

Meanwhile, Germany’s Rock am Ring recently announced that a record 90,000 weekend tickets had sold for its 2022 edition, while twin festival Rock im Park shifted more than 70,000 tickets.

Both of the eventimpresents/DreamHaus’s events took place last weekend with acts including Green Day, Muse, Volbeat, Placebo, Måneskin.

Elsewhere, events such as Rock Werchter and Rock in Rio have sold out their typical allocation of tickets, but in record time.

“Event-goers are now spending up to three times more on their event trips than even pre-Covid levels”

Around 1 million people registered for the chance to buy tickets to Rock in Rio’s Brazil event, which runs over two weekends from 2–4 and 8–11 September and hosts 100,000 fans per day at the Cidade do Rock.

The 4 September date, starring Justin Bieber, was the fastest sell out at a record 12 minutes, followed by days headlined by Coldplay (27 minutes), Post Malone (59 minutes), Dua Lipa (64 minutes), Green Day (104 minutes) and Guns N’ Roses (285 minutes). The remaining 2 September date, topped by Iron Maiden, has also now sold out.

Rock Werchter, meanwhile, sold out months ahead of when it typically would, with 67,000 combi-tickets and four lots of 21,000 one-day tickets flying off the shelf by the beginning of February.

Elsewhere in LN Belgium’s stable of events, Graspop Metal Meeting in Dessel was expanded from 50,000 capacity to 52,000 after most tickets sold out in early November.

Top promoters and ticketing firms including DEAG, Dice, Event Genius and The Ticket Factory have all confirmed the pent-up demand for events, saying that current ticket sales are even higher than pre-pandemic levels.

“Such is the demand for events and experiences – both domestically and abroad – event-goers are now spending up to three times more on their domestic and international event trips than even pre-Covid levels,” Event Genius’s CEO Benjamin Leaver told IQ.

Further evidencing a bumper festival season to come, an unprecedented number of new festivals are launching this year.

Promoters including FKP Scorpio, Goodlive, AEG, Goldenvoice and Live Nation have all added to their stable of festivals, as most prepare for their busiest festival season on record.

 


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Maluma breaks WiZink’s attendance record

Colombian singer Maluma last night (5 April) broke the attendance record for Madrid’s WiZink Center, with an audience of 17,412.

The Latin superstar, who is undertaking his Papi Juancho Europe Tour 2022, opted for a 360º format which meant the venue’s maximum capacity of 17,453 could be used.

The record was previously held by American heavy metal legends Metallica, who also used the 360º format and drew 17,267 fans to their 2018 concert.

The record was previously held by American heavy metal legends Metallica, who also used the 360º format and drew 17,267 fans

The WiZink Center says it deployed its maximum organisational capacity, including 704 workers, to make the Maluma concert possible.

This included 226 technical professionals, lighting, sound, assemblers, loading and unloading operators, 252 people in the security device, health services, fire prevention technicians, ushers and access controllers; and another 172 in restaurant services, bars, and kitchens; in addition to another 54 professionals in other different tasks.

 


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Juan Luis Guerra celebrates Miami success

Grammy- and Latin Grammy-winning artist Juan Luis Guerra broke his own attendance record on Saturday 5 October at American Airlines Arena in Miami, Florida.

Part of Guerra’s national Literal tour, the show played to a sold-out of arena of more than 13,000 fans, and included special appearances from contemporary Latin stars Juanes and Monsieur Periné.

Remaining stops on the Literal tour include Los Angeles (20 October), Washington DC (25 Oct) and Orlando, Florida (27 Oct).

Dominican Republic-born Juan Luis Guerra has won two Grammy Awards and 21 Latin Grammys, and sold more than 70 million records worldwide.

The Literal tour is promoted by Loud and Live, which launched a JV with leading Latin American promoter Move Concerts earlier this week.

 


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