Release Athens director toasts record edition
Release Athens general director John Mirabitas has spoken to IQ about the recent edition of the festival, which drew a record number of attendees.
The seventh instalment of the concert series saw 140,000 fans flock to Water Plaza in Kallithea across 10 days in June and July.
The most-attended shows were headlined by Judas Priest, Pulp and The Offspring, each exceeding 17,000 fans.
Megadeth, Parov Stelar, Black Pumas, Vasilis Papakonstantinou, Cannons, The Smile, Thievery Corporation, Massive Attack, Duran Duran and Behemoth were also top-billing acts at Release Athens 2024.
“It was a complete success and in line with our sincere motto of making memories together,” says Mirabitas.
This year’s edition saw a “huge increase” in demand for combo tickets (2 or 3 days), which are the best-value tickets and “essentially reward anyone who wants to attend more than one day of the festival,” says the general director.
“I strongly believe that we remain the festival with the lowest prices in Greece,” he adds.
The success of this year’s edition was hard-earned, with organisers having to overcome a myriad of challenges, including rising fees, extreme weather and a lack of available headliners.
“Compared to 2023 we are facing an average increase of 7% in local production costs,” Mirabitas tells IQ. “However, the most significant increase has been in accommodation expenses where the rate increase reached 25%.
“From our understanding, there are not enough “global headliners” to meet the demand of the festival lineups”
“Climate instability is also having an impact in our country, especially with the recent summer heatwave, although this is probably a preferred situation compared to the heavy storms or other extreme weather conditions that we noticed in several festivals abroad.”
Organisers also grappled with the widely reported ‘headliner drought‘ which many believe is partly due to a boom in arena and stadium tours.
“From our understanding, there are not enough ‘global headliners’ to meet the demand of the festival lineups,” says Mirabitas.
“Most of the megastars are doing their own tours in contract with huge corporations, while festival promoters are competing to book the rest of the limited number of artists. So either way, booking fees are constantly rising, headliners are hard to find and there is definitely a lot of risk involved for the festival organiser.”
Fortunately, Release Athens is no stranger to overcoming challenges, as the festival was born during “difficult conditions” in Greece in 2016.
“We truly believed – and still believe – in the liberating power of music, despite the challenging times in which the festival was born,” the general director says. “This liberation had to do with all kinds of stereotypes, but also with the pessimism that had taken over the citizens of Athens (and not only) at this particular moment in our modern history.
“Despite the difficult conditions that prevailed at that time in our country, we knew we could do several things differently from the local competition. Prioritising the quality of production at all levels and above all, striving to provide the best overall experience for all our fans – something we believe we have achieved from our humble beginnings to this day.”
Release Athens is promoted by Fuzz Productions, which also operates Athens venues The Fuzz Club and Floyd Live Music Venue.
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Fuzz Productions opens new venue in Athens
Greece-based Fuzz Productions has opened a new 2,300-capacity indoor live music venue in the heart of downtown Athens, called Floyd.
Fuzz Productions already run two venues – Fuzz Club in Athens and Fix Factory of Sound in Thessaloniki – as well as the Release Athens festival and the Greek edition of Europavox Festival.
Forthcoming concerts at the venue include Epica, Black Country New Road, Magnetic Fields, Parov Stelar and Emperor
The company says its newest venue boasts top-notch features including a fantastic stage and a high-tech sound and lighting setup and that, along with the capacity, it fills “a crucial gap” in Athens’s music landscape.
Floyd opened in October with a series of back-to-back sold-out shows from acts including Blind Guardian.
Forthcoming concerts at the venue include Epica, Black Country New Road, Magnetic Fields, Parov Stelar and Emperor.
This week, Fuzz Productions announced Pulp as a headliner for Release Athens 2024, set to return to Plateia Nerou in Faliro next June.
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Greece’s 2021 festival season undergoes shake-up
Greek festivals are in fight-or-flight mode as the summer season draws closer and uncertainty about the Covid restrictions looms.
Ejekt Festival and AthensRocks have cut their losses and pulled the plug on 2021, while Rockwave and Release Athens regroup after cancellations from international acts and The Athens Technopolis Jazz Festival and Athens Music Week assume hybrid formats.
The organisers of Ejekt festival say they ‘did everything possible’ to avoid cancelling this year’s event, which would have taken place on 26 June at Markopoulo Park near Athens.
“Unfortunately we find ourselves in the very sad position to have to cancel Ejeckt Festival for the second year in a row,” reads a statement on the festival’s website.
“With our main priority being the safety of fans, artists and festival personnel, we worked for many months on various plans and we tried to come up with solutions. We did everything possible in order to make the festival take place this year. But, our efforts and hopes are again thrown in the garbage bin due to the Covid-19 pandemic. We are as devastated as you are. We miss live music and we miss you so much. Even though we don’t like it, at this point all we can do is move on.”
“Our efforts and hopes are again thrown in the garbage bin due to the Covid-19 pandemic”
The festival has taken place each year since 2004 and is said to attract around 55,000 visitors.
Red Hot Chili Peppers would have made their second-ever appearance in Greece at this year’s Ejekt festival. It is not yet known whether the band will perform at the 2022 event – the date of which will be announced soon.
Those who have already purchased their tickets can roll them over for the 2022 event or from 7 June can exchange with a voucher of equal value, which will can be used at any concert of the same organiser.
AthensRocks, which would have taken place on 12 June at Athens Olympic Complex in the Greek capital, will also forego 2021.
The festival’s promoters High Priority Promotions have not commented on the cancellation apart from to say that the 2021 headliners – The National, Idles and Balthazar – are not able to return for the next edition, which will take place on 16 July 2022.
Athens Music Week and The Athens Technopolis Jazz Festival have decided to hedge their bets by adopting a hybrid format
Ticket holders will be refunded, rather than offered vouchers, ahead of the 2022 line-up announcement.
Elsewhere, Release Athens Festival, an annual concert series that takes place in Athens each summer, is forging ahead despite Pet Shop Boys and Judas Priest pulling out of this year’s edition.
At the time of writing, Massive Attack, Sabaton and Slipknot are due to play the series, which takes place throughout June and July.
Rockwave, an open-air rock festival that has taken place in Athens since 1996, is also “reviewing the festival programme” after Deep Purple dropped out of the June event.
Meanwhile, Athens Music Week (22–26 June) and The Athens Technopolis Jazz Festival (27–29 May) have decided to hedge their bets by adopting a hybrid format for 2021.
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Festivals to take place in Greece this summer
Long Beach Festival 2.0 and Urban Athens Festival 2.0, organised by promoter Xlalala, will ensure the festival season lives on in Greece this summer.
The two open-air festivals will see a selection of Greek acts including Visitors of Ioannina City, Pyx Lax and Vasilis Papakonstantinou perform on 24 to 25 July in Thessaloniki and 7 to 8 August in Athens.
“The original design for this summer may have changed unexpectedly, but the current conditions give us the opportunity to support our favourite artists and bands of the domestic music scene,” state organisers.
According to organisers, the 2.0 versions of the festivals represent “something brand new, something different, revolutionary, [and] totally revamped” from the originally planned events.
Xlalala had previously announced that the 2020 editions of Long Beach and Urban Athens, set to feature Uriah Heap and the Waterboys, would not be able to take place due to the Covid-19 pandemic.
“The current conditions give us the opportunity to support our favourite artists and bands of the domestic music scene”
The yearly Athens and Epidaurus Festival, which includes music, theatre and opera, is also going ahead in a modified form from 5 to 15 August. The programme has been cut down from 70 events to 17, with all taking place in open spaces.
Greek singers Giannis Angelakas and Monika will perform as part of the festival.
Having imposed a blanket ban on events early on in the pandemic, the government in Greece started to ease restrictions in May, and is allowing open-air live shows to restart from 15 July.
Restrictions include ensuring there is a distance of three metres between the stage and the first row of spectators; limiting capacity to 40% of a venue’s total; and keeping 1.5 metres between individual members of the audience.
Phase seven of the country’s reopening plan, which began this week, saw the restarting of much of the entertainment and leisure economy, including the reopening of open-air nightclubs and bars.
The pre-sale for the Long Beach and Urban Athens festivals can be accessed via Viva.gr and Hunter Agency, with tickets priced at €15.40.
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