Birmingham arenas launch anti-homophobia campaign
NEC Group-owned Arena Birmingham (15,800-cap.) and Resorts World Arena (15,685-cap.) have become the first in the UK to tackle homophobic acts through the ‘Ask for Clive’ campaign.
The campaign encourages venues to show solidarity against discriminatory behaviour. Posters on display let customers know that if they see any abuse of LGBTQ people they can report it to staff by “asking for Clive”.
Those affected can then access a safe space whilst the incident is investigated and the appropriate action is taken.
The campaign is named after the organiser of the annual Herts Pride event and advocate for sexual health charity Terrence Higgins Trust, Clive Duffey.
Similar code-word safety initiatives are already used within the live event space, including FKP Scorpio’s anti-harassment scheme Which way to Panama? and Ask for Angela, which is used by those experiencing sexual violence or feeling unsafe in venues across UK and the world.
“I am delighted to have two of the UK’s leading live entertainment venues on board in Resorts World Arena and Arena Birmingham,” says Ask for Clive founder Danny Clare.
“Ask for Clive’s message will now be seen by millions of live-event fans, which will play a big part towards eradicating unacceptable behaviour
“Ask for Clive’s message will now be seen by millions of live-event fans, which will play a big part towards the ultimate goal of eradicating unacceptable behaviour and building a visible support network for everyone in the wider community.”
Guy Dunstan, who was promoted to director of arenas at NEC Group in January, says assuring the safety of all guests is “important” to the venue operator.
“Ask For Clive is such an important initiative in the stand against homophobia and transphobia,” comments Dunstan. “We hope that we can encourage both other venues in Birmingham and other arenas across the UK to follow suit and take a stand too.”
The NEC Group was acquired by US private-equity giant the Blackstone Group in October 2018, in a deal believed to exceed £800 million.
The group’s portfolio includes Birmingham’s National Exhibition Centre, the International Convention Centre and the Vox Conference Centre, as well as ticket agency the Ticket Factory.
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