Q-dance acquires 50% of festival promoter Art of Dance
Dutch promoter Q-dance, part of the ID&T group, has taken a 50% stake in event organiser Art of Dance and electronic artist agency Most Wanted DJ.
Art of Dance is one of the largest organisers of dance events in the Netherlands, attracting more than 200,000 visitors annually to festivals including Masters of Hardcore, Supremacy, Syndicate and Free Festival.
The promoter has worked in collaboration with Q-dance for years, organising hardcore festival Dominator. Other events in the Q-dance portfolio include Defqon.1, Qlimax, Impaqt and Qapital.
The Most Wanted DJ agency, an affiliate of Art of Dance, has a roster of DJs including Miss K8, Radical Redemption and Angerfist. The agency also offers artist and brand merchandising and talent scouting.
ID&T chief executive and Q-dance founder Wouter Tavecchio says the acquisition is “a very important step for Q-dance”, which will help to “strengthen and expand our market position in the Netherlands.”
“As part of a larger group, we strengthen our position in this highly competitive market”
“Art of Dance is, just like Q-dance, an organisation that has been at the cradle of this industry and has developed over the years into a professional and very successful party,” says Tavecchio, adding that “ we can reinforce each other in many ways.”
Art of Dance chief executive Matthijs Hazeleger says he looks forward to building on the pre-existing collaboration with Q-dance.
“We will use the international network of Q-dance and ID&T to ensure that this benefits our events, affiliated artists and the experience of our visitors,” states Hazeleger. “As part of a larger group, we strengthen our position in this highly competitive market.”
Both Art of Dance and Most Wanted DJ will continue to operate as independent companies under the ID&T banner.
ID&T, part of EDM giant Livestyle, organises events including Mysterland, Amsterdam Open Air, Tomorrowland and Sensation, as well as running promoters Air Events and b2s.
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