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ASOT1000 sells 55,000 tickets in four hours

The Netherlands’ A State of Trance (ASOT) has sold all 55,000 tickets for this September’s festival, which takes place at the Jaarbeurs convention centre in Utrecht on 3–4 September.

The ASOT1000 Celebration Weekend, which marks 1,000 episodes and 20 years of Armin van Buuren’s A State of Trance radio show, is the most-anticipated A State of Trance to date, selling out in under four hours, according to promoter Alda.

Headlined by van Buuren, the first night of ASOT1000 will be a “nostalgic journey through two decades of trance”, with the Saturday show a more standard ASOT experience, welcoming a “star-studded line-up packed with new young talent, as well as iconic trance artists”. The nine-hour event will take place across five areas of the 100,000m² Jaarbeurs.

The festival follows ASOT 950, which took place last February, also at the Jaarbeurs, with 40,000 fans in attendance and millions more watching online.

Further ASOT1000 events will take place in Poland and Russia the following month, before heading to more countries on A State of Trance world tour.

“This incredible achievement signifies that music has always been a unifying force”

Allan Hardenberg, CEO of leading dance music promoter Alda, says: “This milestone celebration is a very special one for Alda, as we have been a part of this extraordinary journey for 14 years in organising ASOT events worldwide. We are glad to celebrate this landmark occasion with Armin and fans from all over the world.

“This incredible achievement signifies that music has always been a unifying force. See you on the dancefloor this September.”

Tickets for ASOT1000 Celebration Weekend started at €110 for a weekend ticket, or €65 for a single-day pass.

Regarding coronavirus, Alda says it will take “measures that are necessary at that moment” to protect fans and comply with all Dutch government regulations. Another dance music festival, new event Frontier, says it will also go ahead in a ‘corona-proof’ format, regardless of restrictions, this summer.

 


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Vrienden van Amstel becomes Netherlands’ biggest live stream

De Vrienden van Amstel (The Friends of Amstel), the long-running Dutch concert series, reached an estimated 1.7 million viewers from 120 countries for its first online-only edition, held on 16 January 2021.

Nicknamed ‘the largest pub in the Netherlands’, De Vrienden van Amstel is one of the country’s biggest concert events, usually attracting around 150,000 people to the Ahoy Rotterdam arena every year. The 2021 event – the first all-digital show in the series’ its 23-year history – became the biggest livestreamed show in Dutch history, with 750,000 people simultaneously streaming Armin van Buuren’s headline set, according to organisers.

The average simultaneous viewers throughout the entire show was 650,000, with fans watching over 1.3m hours of footage, reveals livestreaming partner Red Bee Media, who delivered the stream via www.vriendenstream.nl on behalf on Amstel, event agency Tribe Company and media production firm FabriQ Media Group.

“We are looking forward to delivering many events like this throughout 2021”

“When the largest pub in the Netherlands opens digitally for the first time, offering live entertainment from the biggest artists in country, you know that you can expect a lot of traffic on your platform”, says Tim Verhulsdonck, founder and managing partner of FabriQ Media Group. “With 650,000 tickets sold upfront, there is absolutely no room for mistakes, and after collaborating with Red Bee on SemiFest Live, we knew they were the right partner to deliver a flawless live stream to homes across the Netherlands and the world.

“Throughout the whole event they maintained a steady hand, delivering high-quality streams with no hiccups or interruptions.”

“I’m very happy that we were given the opportunity to showcase the full capacity of our OTT services through such a large-scale event as Vrienden van Amstel,” adds Steve Nylund, CEO of Red Bee Media. “The result truly shows the strength of our platform and our people, and we are looking forward to delivering many events like this throughout 2021 and beyond.”

 


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Millions tune in to A State of Trance 950 live stream

Trance lovers from across the world gathered in the Netherlands over the weekend for the fastest-selling A State of Trance (ASOT) event in the brand’s history.

Hosted by Armin van Buuren, the ASOT festival debuted at Ultra in Miami in 2011 as a spin-off of the Dutch DJ’s A State of Trance radio show, which recently celebrated its 950th episode.

For the sold-out A State of Trance 950, promoter Alda welcomed more than 40,000 partygoers to the Jaarbeurs exhibition centre in Utrecht on Saturday 15 February – while millions of viewers around the world watched the live broadcast.

In addition van Buuren, ASOT 950 performers included Ilan Bluestone, Ben Gold, Markus Schulz, Grum, Aly and Fila, Andrew Rayel, Giuseppe Ottaviani, Jorn van Deynhoven and Rank1.

Alda’s other festivals include Amsterdam Music Festival in the Netherlands and the upcoming Saga event in Bucharest.

 


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