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LIVE appoints Jon Collins as new CEO

LIVE, the voice of the UK’s live music and entertainment business, has today (5 April) appointed hospitality industry expert Jon Collins as its new chief executive officer.

Collins has been appointed following a 25-year career running representative organisations in the hospitality industry. His most recent role was as chairman of the Institute of Licensing and the National Licensing Forum.

He has also held roles including lead author for the Greater London Authority’s (GLA) Night Time Commission for London and as a senior adviser to UK Hospitality, where Collins focused specifically on late night and music licensing issues.

Under his new role at LIVE, Collins’ focus will be driving progress on key issues ranging from boosting sustainability to creating an improved regulatory environment for the export and growth of the UK’s £4.5 billion live music industry.

Collins will also build on the umbrella group’s previous successes, which include improving the ability of musicians to tour post-Brexit and successfully lobbying government for funding and support to deal with the impacts of the pandemic.

“Our challenge is to ensure the gov, policymakers, and regulators fully understand the enormous value this industry creates”

LIVE recently secured multi-year funding, guaranteeing its continued support for the sector and allowing the development of a longer-term focus. This comes as the Association of British Orchestras become the 14th member to join LIVE.

Jon Collins, LIVE CEO, says: “Like millions across the UK, I am a passionate supporter of live music, from local gigs to stadium shows.

“I am delighted to take on this role representing an industry that is a powerful economic performer, catalyst for domestic and international tourism, and a source of soft power for the UK across the globe. Our challenge is to ensure government, policymakers, and regulators fully understand the enormous value this industry creates, and that they continue to support our work.”

Collins succeeds Greg Parmley, who led the body since its formation in 2020 and established LIVE as a thriving organisation representing the entire live music ecosystem.

Greg Parmley said: “It has been a true honour to lead LIVE over the past two years. Despite experiencing some of the most challenging issues our sector has faced in decades, the industry has consistently displayed the vibrancy, energy and resilience which is at the heart of live music.

“Jon showed himself to be the outstanding candidate, with the perfect blend of skills and experience”

“I look forward to remaining close to this work as Jon takes LIVE to the next exciting stage of its journey.”

LIVE Board says: “Greg has played such an important role in turning LIVE from an idea into a fully functioning lobbying organisation in just two years, and he will remain close to our work.

“With Greg returning to ILMC and IQ, we turned our attention to finding the right person to succeed him. Throughout this process, Jon showed himself to be the outstanding candidate, with the perfect blend of skills and experience to take forward LIVE’s ambition to protect and promote the work of the entire live music ecosystem, ensuring it remains one of the UK’s most prized cultural assets.”

Mark Pemberton, Association of British Orchestras, says: “The Association of British Orchestras is delighted to be joining LIVE as a demonstration of our support for its crucial work on behalf of everyone involved in live music. It’s been a tough two years, but at least one positive of the pandemic has been forging a stronger coalition of voices, enabling us to advocate more effectively to Government and policymakers the need to support the UK’s successful live music industry across all genres.”


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