Gracia Live hails Camille after record-setting run
Gracia Live promoter Sam Perl has saluted Belgian pop star Camille after she became the youngest solo artist to sell out four dates at Antwerp’s Sportpaleis.
The Wevelgem-born 22-year-old, who is tipped to be the country’s next big music export following Stromae and Angele, performed two shows per day at the venue on 4-5 May, selling more than 62,500 tickets.
It was not the first the singer has broken records in her home country, having previously been recognised as the youngest act to sell out five consecutive shows at the 8,050-cap Lotto Arena in Antwerp in November 2022. She also sold 125,000 tickets in Belgium for her first nationwide tour, which concluded in August 2023.
“We have promoted artists such as Adele, and Måneskin and Olivia Rodrigo’s first concerts in Belgium,” says Perl.” If I would rate Camille’s potential, I’m positive that she’s destined for one place and one place only – the international top! What we have witnessed at the Sportpaleis in Antwerp is only an affirmation that with hard work we can work towards that, step by step, but [earlier this month] we got one step closer.”
“As a music lover, entrepreneur and brand builder, being able to work with an exceptional talent like Camille is a blessing”
Full name Camille Dhont, Camille rose to fame as an actress as part of the cast of Belgian musical drama #LikeMe! and went on to win the second season of The Masked Singer. She also appeared in a reality TV show and two-part documentary about her life. She also plays the lead role in Currently, she plays the lead role on Belgian TV series Milo.
“As a music lover, entrepreneur and brand builder, being able to work with an exceptional talent like Camille is a blessing,” adds her manager, respected Belgian music industry veteran William Vaesen. “Not only does she represent a new generation of pop artists in our country, but she also combines that with an unprecedented work ethic and a high level of professionalism.
“Giving direction to that total package is not work, it is pure passion. The satisfaction of seeing that result in four sold-out sports arenas in just four years – 62,500 tickets in a market of only six million people – is great, as well as the desire to look beyond national borders and seek partners to further roll out this 360° model together.”
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Belgium’s Jazz Middelheim gets new operator
The City of Antwerp has selected a partnership between the Brosella and Paradise City festivals to relaunch the Jazz Middelheim festival.
First held in 1969, Jazz Middelheim hosted artists such as Van Morrison, Jamie Cullum, Patti Smith, Ludovico Einaudi, Jean “Toots” Thielemans, John Zorn, Wynton Marsalis, Wayne Shorter, Kenny Werner, Archie Shepp, Robin Verheyen and Cassandra Wilson.
It was most recently staged in 2022, but Jazz en Muziek – the non-profit organisation behind the festival – went bankrupt at the end of last year. Jazz en Muziek also staged Gent Jazz Festival, which was rescued by Greenhouse Talent.
The new version of Jazz Middelheim will take place this year on a small scale in Antwerp’s Den Brandt Park, before a full-scale edition in 2025.
Details for the 2024 edition are yet to be announced, although the organisers have stated their intention to extend the festival to two days in September.
The City of Antwerp was attracted by the “balance between tradition and innovation” proposed by Brosella and Paradise City
Meanwhile, the festival’s name is currently still being negotiated as the brand is owned by Flemish public broadcaster VRT.
A total of eight candidates came forward in response to the call for a new Jazz Middelheim promoter, launched in 2023 by the City of Antwerp.
The municipal authorities were attracted by the “balance between tradition and innovation” proposed by Brosella and Paradise City, as well as their “experience in organising events in a green park environment”.
“The Brosella festival is synonymous with a varied musical offering of urban ethno and jazz and many musical styles in between,” says the City. “It presents and produces musical projects by big names and young national and international talent. Every year, the Paradise City Festival marks the start of summer for fans of electronic music on the site of a castle and is recognised worldwide for its considerable efforts in terms of sustainable development.”
Antwerp’s councillor for culture, Nabilla Ait Daoud, adds: “We are looking forward to a festival that is both warm and intimate, that honours both the past and the future of jazz, and that puts Antwerp back on the international jazz map.”
Bert Schreurs, director of Brosella Festival, comments: “We want to combine classic, established jazz artists with DJs influenced by jazz. In this way, we hope to appeal to a younger audience. We are therefore joining forces with Paradise City.”
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Successor sought for Belgium’s Jazz Middelheim
The City of Antwerp is looking for a new promoter to come forward to run a new jazz festival in the Belgian city following the demise of the long-running Jazz Middelheim.
First held in 1969, Jazz Middelheim hosted artists such as Van Morrison, Jamie Cullum, Patti Smith, Ludovico Einaudi, Jean “Toots” Thielemans, John Zorn, Wynton Marsalis, Wayne Shorter, Kenny Werner, Archie Shepp, Robin Verheyen and Cassandra Wilson.
It was most recently staged in 2022, but Jazz en Muziek – the non-profit organisation behind the festival – went bankrupt at the end of last year.
Jazz en Muziek also staged Gent Jazz Festival, which was rescued by Greenhouse Talent. However, Greenhouse reportedly had no interest in taking on Jazz Middelheim and no new partner has been found for the event.
“There is clearly an audience for jazz. That is why we do not want to let go of the tradition of a summer jazz festival in the city”
Nethertheless, Nieuwsbld reports the local authority is still hoping to host another jazz festival in the city and has launched an appeal for collaborators, initially for 2024 and 2025. The city will then review the submitted proposals based on its established criteria.
“Jazz Middelheim’s formula worked extremely well,” says alderman of culture Nabilla Ait Daoud. “The success of the festival speaks for itself: there is clearly an audience for jazz. That is why we do not want to let go of the tradition of a summer jazz festival in the city. We are open to new ideas for the concrete implementation of the festival.”
Ghent-based Greenhouse successfully relaunched Gent Jazz Festival from 5-15 July, pulling in around 40,000 visitors across 74 concerts by acts including Ludovico Einaudi, Norah Jones and Herbie Hancock.
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Greenhouse sells 120k tickets for Clouseau shows
Greenhouse Talent has revealed it has sold 120,000 tickets in just one hour for a series of concerts marking the 40th anniversary of Belgian pop group Clouseau.
The band, who mainly perform in Dutch, have a large following across Belgium and the Netherlands, and have already sold out eight nights at Antwerp’s Sportpaleis (cap. 23,001) from 20 December 2024 to 4 January 2025.
The response has prompted them to add two extra shows for 9-10 January 2025, bringing their overall number of dates at the venue to 10. Tickets are priced €34-64.
Clouseau played their first ever show on 16 December, 1984 at the CC Sint-Genesius-Rode in Belgium.
“It is clear that no one wants to miss Clouseau’s fortieth birthday,” says a statement by Greenhouse. “No fewer than 120,000 tickets, good for eight Sports Palaces, flew out the door in barely an hour. Demand remains enormous, so Clouseau is adding two extra dates.”
Greenhouse Talent also has upcoming shows with the likes of Jason Derulo, Sophie Ellis-Bextor and Rick Astley
The Ghent-based promoter and booking agency also has upcoming shows with the likes of Tony Hadley, Alexis Ffrench, Till Lindemann, Eagle-Eye Cherry, Paul Young, Air, Jason Derulo, Sophie Ellis-Bextor and Rick Astley.
The company rescued Belgium’s Gent Jazz Festival from bankruptcy earlier this year after previous organiser went bankrupt. The 2023 event, held from 5-15 July, pulled in around 40,000 visitors across 74 concerts by acts including Ludovico Einaudi, Norah Jones and Herbie Hancock.
“I have a long history with the festival,” Greenhouse Talent owner Pascal Van De Velde told IQ. “We have supplied many headline acts in the past and one of the founders was my best friend, who passed away in 2011, so there was an emotional connection. There is also a geographical connection because it is in our hometown and there is, of course, a content connection because we promote so much jazz.
“We relaunched it and had a very successful edition – one of the most successful editions the festival has ever had.”
Gent Jazz Festival was recently profiled as part of IQ‘s list of ten of the best independent festivals.
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Tomorrowland shifts 600,000 passes in 30 minutes
Some 600,000 visitors are expected at this year’s Tomorrowland in Belgium, after tickets completely sold out just 30 minutes after the on-sale.
The marquee festival will take place in De Schorre park in Boom, Antwerp, during three weekends rather than its usual two.
The organisers previously said that a third weekend would help “cushion the financial hangover” from six cancelled festival weekends, including four in Belgium (Tomorrowland 2020 and 2021) and two in France (Tomorrowland Winter 2020 and 2021).
“We are very happy to welcome 600,000 festivalgoers at Tomorrowland in Belgium this summer,” says Tomorrowland spokeswoman Debby Wilmsen. “It is great to see that people [stayed] positive in those challenging years and we are looking forward to share love, music and friendship soon.”
“It is great to see that people [stayed] positive in those challenging years and we are looking forward to share love”
The 16th edition of the Belgian festival will take place this year from 15–17 July, 22–24 July and 29–31 July and will feature more than 700 different artists spread over fourteen stages.
Alan Walker, Alesso, Armin van Buuren, Dimitri Vegas & Like Mike, Eric Prydz presents HOLO, Fisher, Kungs, Lost Frequencies, Major Lazer Soundsystem, Marshmello, Martin Garrix, Netsky, Paul Kalkbrenner are among the confirmed acts.
In addition to the flagship festival, Tomorrowland is also busy preparing for two weekends of Tomorrowland Winter in the Alpe d’Huez ski area between 19–26 March 2022.
The festival is also teaming up with another of Belgium’s biggest festival organisers, Rock Werchter, for a new two-day festival in Brussels.
Core festival will debut between 27–28 May this year in Osseghem Park, with up to 25,000 visitors per day.
Action Bronson, Caribou, Celeste, Cellini, The Blaze, DJ Harvey, Jamie xx, Meute, Mura Masa, Nina Kraviz, Paul Kalkbrenner, Ross From Friends and Sylvie Kreusch are among the confirmed artists.
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Tomorrowland gets green light for third weekend
Tomorrowland has been granted a permit for a third festival weekend in 2022, which will help to recoup lost revenue from two fallow years.
The organisers previously said that a third weekend would help “cushion the financial hangover” from six cancelled festival weekends, including four in Belgium (Tomorrowland 2020 and 2021) and two in France (Tomorrowland Winter 2020 and 2021).
It has now been confirmed that the province of Antwerp, the region in which the 70,000-capacity festival has taken place since 2005, has granted the organisers permission to hold three separate weekends (instead of two) over the course of next summer.
“We are thrilled,” a festival spokesperson told The Brussels Times. “We can now go ahead with three weekends which will all be in July. These will have the same preparations as if we were doing just two weekends but will allow us to offer more variety.”
“These [weekends] will have the same preparations as if we were doing just two but will allow us to offer more variety”
The decision comes after discussions with local residents and authorities, who have added some conditions – all of which the organisers have accepted.
An earlier closing time will be imposed on some of the parties within the campsites in order to reduce noise after hours. The use of fireworks will also be limited, and the festival will also not use helicopters to transport artists and camera crews.
In addition to the flagship festival, Tomorrowland is also busy preparing for two weekends of Tomorrowland Winter in the Alpe d’Huez ski area between 19–26 March 2022.
The first names for the festival have been announced today (16 September), with Adriatique, Afrojack, Armin van Buuren, Dimitri Vegas & Like Mike, Kungs, Lost Frequencies, Martin Solveig, Ofenbach, Paul Kalkbrenner, Quintino and Yves V all set to perform.
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Sold-out Sportpaleis raises €50,000 for live biz
Fundraising initiative Lights for Live has raised more than €50,000 for Belgium’s live music industry after selling out the Antwerp Sportpaleis for the first time in 2021.
Over 5,000 people booked one or more virtual ‘seats’ at €2 each in the 18,400-seat arena to raise money for Live2020, a solidarity fund to support the industry during the Covid-19 pandemic. Previous fundraising events for Live2020 include the Live2020 Auction in November and last year’s Rock Werchter for Live2020.
The money raised by Lights for Live was handed over to Live2020 on Sunday (14 February), while at at the same time each seat in the Sportpaleis was illuminated to represent the fans who couldn’t be present.
“You can feel that people are really starting to look forward to concerts again”
“It is great to see so many people showing their solidarity with the live music sector through this action,” says Clouseau singer Koen Wauters. “You can feel that people are really starting to look forward to concerts again. It’s something I miss a lot myself at the moment.”
“I am genuinely touched by so much light and warmth,” comments musician and composer Miguel Wiels. “It sounds strange, but despite the fact that no one is here, you can still feel a kind of presence from the audience. Hopefully more actions like this will follow soon so that together we can lead the music sector through this crisis and we can make a new start without too much damage.”
According to Niels Destadsbader, another regular at the Sportpaleis, “I must say that I have mixed feelings being here today. On the one hand, it makes me a bit unhappy to see this beautiful concert hall empty, especially because I know from experience how this – in usual circumstances – is an insanely magical place. But on the other hand, I am very happy with the support of our fans and of everyone who supports and cares about music.”
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Flemish government earmarks €60m for festivals
The Flemish government has designated a total of €60 million to help the region’s organisers kickstart preparations for this summer’s festival season.
Flemish minister of economy, Hilde Crevits, has allocated €50m in repayable advances for the broader events sector to “to get the engine going and offer insurance against the risk of organising an event in uncertain times”, she says.
This is in addition to the €43m worth of repayable loans Crevits has already released, which went to 150 organisers including music festivals such as Sfinks, Laundry Day and Gent Jazz.
For the new round of funding, the maximum amount an organiser can apply for has been raised from €800,000 to €1.8m and larger organisations will be eligible to apply this time.
All events that secure funding must comply with the measures applicable at the time they take place and, according to Tidj, in most cases, the advance is non-refundable if the event is cancelled.
The remaining €10m from the €60m pot – allocated by Flemish minister of tourism, Zuhal Demir – will subsidise Covid measures for small music festivals, such as the construction of rapid test villages, additional entrances and exits, or the rental of a larger site.
“Flanders has the best festivals in all of Europe…it is in everyone’s interest that the festival summer can take place”
“Smaller events with a total cost of at least €250,000 can count on the support of up to €75,000, while larger players with budgets of at least €7.5 m can count on support of up to €500,000,” says Demir.
The application process for corona-proofing grants is already open on Event Flanders. Organisers can combine both types of support.
Demir is working with Event Flanders, which sets out the event policy for Tourism Flanders, along with virologists and festival organisers, to work out the conditions under which festivals can take place safely. The plan should be ready by the end of this month.
“Flanders has the best festivals in all of Europe,” says Demir. “From large mass manifestations to the more intimate niche events, it is in everyone’s interest that the festival summer of 2021 can take place in the best possible way, for organisers, for visitors and for the rest of Flanders.”
Flanders is one of three Belgian regions which encompasses major cities including Brussels, Antwerp, Ghent and Bruges, and is home to the country’s biggest festivals including Tomorrowland (pictured), Pukkelpop and Rock Werchter.
Last month, Flemish prime minister, Jan Jambon, also responsible for culture, announced that there will be clarity for festivals by mid-March at the latest.
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Subs manager on selling out an arena show…without a date
Earlier this month, Ghent-born electro trio the Subs, one of Belgium’s most successful domestic dance acts, announced I Want to Dance Again – “the first post-Covid indoor rave”, taking place in Antwerp on an unspecified date in the post-pandemic future.
As a symbolic, cathartic celebration of a return to normal life, I Want to Dance Again (IWTDA) struck a chord with the both the music industry – quickly winning the backing of Live Nation Belgium and popular radio station Studio Brussel – and ticket buyers, who snapped up passes in their thousands, despite not knowing when the event would take place.
With tickets priced at €35, IWTDA sold out its original home, the 5,218-capacity Lotto Arena, in the space of a week. Now taking place at the arena’s bigger brother, the 18,400-seat Sportpaleis, organisers are similarly confident of selling out the new venue by the time the show goes ahead, the Subs’ manager, Alexander Vandriessche, tells IQ…
IQ: Tell us about the genesis of the event. Whose idea was it, and how did it progress from there?
AV: We initially thought up the event when we were brainstorming about the roll-out for the single release of ‘I Want to Dance Again’ by the Subs. We thought: “Wouldn’t it be cool to throw an event – the first major post-pandemic event – at full capacity without social distancing?” We felt like there was a vital need for a sign of hope during the dark winter months, flanked by coronavirus restrictions and semi-lockdowns. A message, spurring people to hang on during these final moments, so we can come together again when this horrible pandemic is under control.
We then pitched the idea to Live Nation, to see if they’d also be up for this idea. We definitely needed a trusted and experienced promoter to piece this together. After researching the feasibility of this event together, we approached media partner Studio Brussel to join us in this unique event. Being a key media partner, rooted in youth and music culture, they too felt that this would be a positive message of reconnection and were extremely excited to get on board. We’ve been enthusiastically working together ever since.
How did you bring Live Nation on board? Did they take much convincing?
We pitched the idea to the promoters at Live Nation almost as soon as we came up with the idea. They were instantly charmed by the idea and started researching the feasibility of the budget and logistics. They’ve been a strong partner in this event since then.
“We felt like there was a vital need for a sign of hope during the dark winter months”
It’s a unique, perhaps unprecedented, challenge to go on sale without even having an event date. Why did you decide to announce it now, rather than wait until you had a confirmed day?
It definitely is a challenge, but, partially due to this peculiar situation we currently find ourselves in, we are confident that we can face the challenges regarding production and artist booking. Calendars and schedules are pretty much open at this point; vendors and crew are more than eager to pull this together; artists are yearning to get back out there.
The health and safety of the visitors, crew and artists are paramount, so it’s essential that we coordinate with local government as to when we can start preparing this event. Therefore, clear and open communication from, and with, local government is essential to move forward and successfully reconnect audiences with artists – something they’re clearly yearning for immensely.
How are ticket sales so far? Do you expect to sell out?
We initially started the event in the smaller, 5,000-capacity Lotto Arena, but after one week we had already sold out. So we moved it to the biggest indoor venue in Antwerp: the Sportpaleis!
Tickets sales are strong, with 10,000 tickets sold to date. We’re optimistic about achieving a sell-out.
“We feel like we’ve been treated as … hobbyists who should find alternative employment”
How do you see the night panning out? Is it a concert, a party, or something in between?
It’ll be an extended event that will go on to the early hours, with a combination of live shows and DJ sets. More than anything, it should be a celebration of reconnection after months of social isolation.
Speaking of social isolation, how do you feel the government has handled the pandemic in Belgium?
Like many organisations across Europe, we feel let down by our governments. While we understand that this is an unprecedented situation – with a pandemic that moves unpredictably, and that the general health and safety of our societies are paramount – we feel like we’ve been treated as a second-class economy, a collective of hobbyists that should just accept that their livelihood has been put on hold and find alternative employment elsewhere in the meanwhile. Whereas we are a strong industry, populated by healthy mid-size companies which are of great importance and deliver a huge social relief to the general public. Culture, arts and a social life are more than simple pastimes – they are essential for the public’s mental wellbeing.
As a sector we feel like we’ve been open-minded and constructive in researching and finding solutions, and would like to keep urging our governments to not forget us. We can work constructively together to organise a safe reconnection, and collaborate to create a positive outlook for culture in the coming months. We owe this to the public.
This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.
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Tickets on sale for post-Covid rave in Belgium (date TBA)
Despite not yet having announced a date, tickets are selling fast for I Want to Dance Again, a Live Nation Belgium-promoted event billed as Belgium’s biggest “post-Covid party”, which will take place in Antwerp as soon as restrictions on major events are lifted.
I Want to Dance Again (IWTDA) – also the name of the the latest single by the Subs, the Belgian electro heroes co-organising the party with Live Nation and radio station Studio Brussel – will take the form of an all-night, celebratory rave held at Lotto Arena (5,218-cap.) at an unspecified time in the near future.
Describing the event as “a new year’s resolution you can finally keep”, organisers say: “Let’s dance together again in 2021. When? As soon as the current Covid-19 restrictions are lifted, we will schedule a date for the first post-Covid indoor rave without restrictions. A relief and reward for our massive efforts, after many months of dance deprivation.
“Together with the Subs, we will dance and party all night long at the Lotto Arena in Antwerp. The date is yet to be determined. The sooner, the better. Are you ready for a wild night out?”
Tickets for IWTDA are priced at €35.
Live Nation acquired the operating rights to Lotto Arena in 2018, when it took over Antwerps Sportpaleis group.
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