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Ex-Coda MD Claire Horseman heads to Coalition

Claire Horseman, the former managing director of Coda Agency, has joined Coalition Talent as a non-executive director.

Horseman, formerly head of marketing at Columbia Records UK, left Coda last summer after four years at the helm. She told IQ in August she was “having a few conversations” about next steps but was enjoying spending time with her children and had no intention on “rushing in to my next move”.

London-based Coalition, formed in 1995, represents artists, radio DJs and TV personalities, including Sara Cox, Charli XCX, Pixie Lott, Nick Grimshaw, Trevor Nelson, Edith Bowman, Scott Mills, the Wombats, the Hoosiers and Kodaline, and also delivers events for third-party brands. From 2014–2015 it was part of The Agency Group (now UTA).

“I’ve watched Guy [Robinson, founder and CEO] and the Coalition team build a strong and innovative business that has really impressed me,” comments Horseman. “I’m looking forward to playing a key role in the overall strategy to grow the business further.”

“I’m looking forward to playing a key role in the overall strategy to grow the business further”

She is joined at Coalition by Anthony Norris and Owen Kent, who join from Eleven 11 Events/Music Plus Sport as managing director and creative director, respectively, both reporting directly to Robinson.

“Having worked closely with Guy and the Coalition team as a talent buyer, I have first-hand experience that they are smart operators,” says Kent. “After discussing their long-term strategy, there was a great opportunity that I wanted to be a part of. I’ll be working with the current portfolio and expanding into new territories while creating new products to take to market.”

Robinson adds: “Coalition is successfully embracing a 360 vision in the way we work with our talent and brands, and with the addition of these three truly inspiring professionals we are now stronger than ever. From talent building, delivering and promoting live events, through to brand creation and management, I’m extremely proud to welcome Anthony, Claire and Owen to our dynamic entrepreneurial team.”

Coalition last November partnered with Ministry of Sound for a range of new live events and brand partnerships.


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