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Ex-Live Nation NY president starts indie promoter

Anthony Makes, former president of Live Nation’s New York divisions, has started his own independent concert promotions company, Brooklyn Made.

Makes became president of Live Nation New York in April 2018, following more than a decade at Bowery Presents, where he served as lead promoter.

The promoter now plans to use his more than 30 years experience in the business to build his own company “from the ground up” from his home in Brooklyn.

“After having a front row seat to everything that was happening in the corporate concert promotion world, I really felt now was the right time to leave Live Nation to do this,” comments Makes.

“With Brooklyn Made, I’ll take all of that first-hand knowledge I’ve acquired and use it to build a new independent experience for venues, artists and fans.”

“With Brooklyn Made, I’ll take all of that first-hand knowledge I’ve acquired and use it to build a new independent experience for venues, artists and fans”

The new promotions company has already established deals with New York venues CMAC/Marvin Sands Performing Arts Center (15,000-capacity) and the Capitol Theatre (1,800-capacity).

“One of our main goals here is to work with quality people, quality venues and quality artists,” says Makes. “I’ve personally known the CMAC folks for over 12 years, and I’ve been working with Peter Shapiro and the Capitol Theatre for almost a decade. These are both world class venues so it’s a thrill to begin this journey with them.”

Brooklyn Made also plans to promote shows in venues such as Madison Square Garden (20,789-cap.), Barclays Center (19,000-cap.), Radio City Music Hall (6,015-cap.), Beacon Theatre (2,894-cap.), Town Hall (1,495-cap.), Hammerstein (2,2000-cap.), the Apollo (1,506-cap.) and Carnegie Hall (2,804-cap.).

Makes also owns the bar Givers & Takers in Brooklyn, with plans underway for Brooklyn Made to add more bars and, eventually, venues to its portfolio.

IQ has contacted Live Nation for comment.

 


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Bowery Presents alum Makes joins Live Nation NY

Anthony Makes, formerly lead promoter at AEG-owned Bowery Presents, has joined Live Nation’s US Concerts division, as the company expands its team in New York.

Makes, who had been with Bowery for more than a decade, has been named president of New York, while longtime Live Nation booker Jason Miller becomes executive vice-president, New York. The team report to Alan Ostfield, Live Nation’s president of US Concerts for the north Atlantic region.

“Anthony brings significant industry experience from his 25-year career in music,” Ostfield comments. “With their combined knowledge of New York and strong relationships within the industry, Anthony and Jason will be unstoppable as we continue working to expand our annual concert events and venue platform.”

AEG finalised its acquisition of a stake in New York promoter/venue operator the Bowery Presents in January, less than a month after Live Nation formed a joint venture of its own, Mercury East Presents, with Bowery co-founder Michael Swier, adding famed venues the Bowery Ballroom (575-cap.) and Mercury Lounge (250-cap.) to its stable of New York properties.

The New York live music market – the world’s busiest – is hotly contested between the two companies: both Live Nation and AEG promote major festivals – Governors Ball and Panorama, respectively – on Randalls Island, while Madison Square Garden is central to the ongoing ‘booking war’ between AEG and Live Nation-aligned Azoff MSG Entertainment.

Live Nation produced or promoted from than 2,700 events in the New York region in 2017, with a combined audience of nearly six million.

 


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