CAA signs Web3 entertainment company Hume
Creative Artists Agency (CAA) has signed Web3 entertainment company and record label Hume as it bids to encourage growth among virtual artists in the entertainment industry.
CAA, which hired Joanna Popper from HP as its first chief metaverse officer last August, will help Hume identify and create opportunities across areas including licensing and merchandising, brand partnerships, live events, and film and television.
“Hume is fundamentally changing the way fans interact with their favourite artists, experience their music, and benefit from their loyalty,” says CAA agent Phil Quist.
“Together, we believe we can help usher in a new era of musical talent and artistry,” adds CAA agent Jonathan Rodrigues.
A Web3 record label and an in-house entertainment studio, Hume remixes community-building with music creation, digital identity, and storytelling to “redefine the way fans engage with their favourite virtual artists”.
“Working with CAA presents an opportunity to bridge the gap between traditional media and Web3 to bring metastars into the mainstream”
Hume raised $11.7 million (€10.7m) in 2022 from investors such as TCG Crypto, Gmoney, Aloe Blacc, Cooper Turley, and Evan Bogart.
Angelbaby is the first in the firm’s roster of “metastars” – virtual music artists who blur the lines between the digital and physical worlds – and has performed at Art Basel, Fluf Haus LA and SXSW, and opened for both Chromeo and Dillon Francis. All 300 of the NFTs for his latest single All Gold Spaceship sold out within 10 seconds.
“By combining the latest technology with artful storytelling and music, we’re redefining what it means to be an artist,” says Hume co-founder and chief artist officer Jay Stolar. “Working with CAA presents an opportunity to bridge the gap between traditional media and Web3 to bring metastars into the mainstream.”
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