NEC Group unveils new senior commercial team
NEC Group Ticketing & Arenas has unveiled its new senior commercial team.
The Birmingham-based team is spearheaded by commercial director, ticketing and arenas Andy Price and leads on business for the group’s premium hospitality provider Amplify and national ticket agency The Ticket Factory, as well as programming Utilita Arena Birmingham and Resorts World Arena.
“Despite the ongoing challenges our industry faces, performance has been extremely positive for the commercial division this year”
“Despite the ongoing challenges our industry faces, performance has been extremely positive for the commercial division this year, most notably with The Ticket Factory who have had an extremely busy year,” says Price. “As we look to drive future growth, it’s important we harness the experience we already have in the business and I’m excited to see its impact on revenues as we move into the new year.”
The new-look team incorporates three internal promotions. Ben Sharman becomes head of venue programming after bringing a string of major live events to the business, including the Concert for Ukraine, which was delivered with just three weeks’ notice last March.
In addition, Noel Edwards is stepping up to ticketing director and will be responsible for establishing The Ticket Factory as one of the UK’s leading ticketing agents.
The team is completed by Gareth Coleman, who will continue as ticketing general manager, and Nicky Burgess who was appointed as head of sales (premium & groups) last year.
PHOTO (L-R): Ben Sharman, Gareth Coleman, Noel Edwards, Andy Price, Nicky Burgess
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NEC Group Arenas appoints new head of commercial
Andy Price has been appointed head of commercial at UK venue operator NEC Group Arenas.
Working across the 15,800-capacity Arena Birmingham and 16,000-seat Resorts World Arena (formerly Genting Arena), both in Birmingham, Price will focus on both growing existing revenues and generating new streams by identifying new products and business opportunities. He will also be responsible for developing and growing the arenas’ VIP hospitality business, Amplify.
Prior to joining the NEC Group, Price spent seven years as regional marketing director for radio brands Free Radio and Gem, where he also delivered live events such as Free Radio Live. Most recently, he worked as client services director at Alive, a creative communications agency.
“This role is a fantastic opportunity for me to work in two world-class venues that I’ve spent a lot of time in, both during my time at Free Radio and as a customer and lover of live events,” he comments.
“I’m looking forward to implementing the best practice I’ve seen across venues during my time in the industry”
“A huge amount of investment has gone into the arenas over the past few years and it’s a very exciting time to be joining the team. I’m looking forward to implementing the best practice I’ve seen across venues during my time in the industry to help the arenas to deliver a dynamic experience for the customer.”
Guy Dunstan, newly appointed director of arenas, adds: “Having worked with Andy for many years, I am delighted that he has joined the [NEC Group] Arenas team. He brings a wealth of experience in high-profile live events and has a proven track record of delivering new ideas which sets him in excellent stead for this position.
“He will have a critical role to play in driving our commercial success and growth, both through developing new revenue streams and by ensuring we deliver world-class experience to the thousands of eventgoers who walk through our doors every year.”