The Ticket Factory unveils Secutix partnership
The NEC Group’s ticketing business The Ticket Factory has announced a 100% mobile ticketing solution as part of a new strategic partnership with technology-led provider Secutix.
The move will see Utilita Arena Birmingham and Resorts World Arena – two of NEC Group’s leading venues – become the first arenas in the UK to introduce blockchain mobile ticketing technology.
The new service, branded the Ticket Factory Wallet, is powered by Secutix’s mobile blockchain ticketing solution TIXNGO – will see The Ticket Factory significantly reduce its use of paper tickets to create more eco-friendly and sustainable events. The new solution also offers enhanced security measures for customers to safely store, transfer, sell or buy digital tickets.
“Our new, fully-integrated mobile ticketing system is a massive step towards revolutionising the user experience for our fans across the UK,” says Richard Howle, director of ticketing at The Ticket Factory. “By partnering with Secutix and adopting a digital-first approach, we’ll be able to get to know our audiences better, improve the customer journey and deliver more sustainable events.”
Howle will chair ILMC’s annual ticketing panel – Ticketing: All change please! – on Thursday, 28 April.
“This partnership marks the first time a UK arena group has adopted mobile blockchain ticketing across all its venues”
“As one of the leading national ticketing agents, being agile and flexible to our clients’ needs is incredibly important, so we’re proud to have moved quickly and efficiently to introduce such transformational change that will deliver real value to organisers and promoters alike,” he adds.
By digitising its audience, the new Wallet will allow The Ticket Factory to become increasingly data-led, providing it with deeper insights into the behaviour of ticket buyers across the UK. It made its official debut for sold-out shows by Royal Blood and Sam Fender at Utilita Arena Birmingham over the weekend.
“We’re looking forward to working with Richard and his team,” adds Andy Duckworth, Secutix senior sales manager. “This partnership marks the first time a UK arena group has adopted mobile blockchain ticketing across all its venues. Their fans will now experience a simpler and more secure way to receive, share and use their tickets.
“A solution that works for both fans and live event organisers, we’re delighted to be working with our partners at The Ticket Factory to bring this to life.”
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