CM.com plots ‘significant’ global expansion
Customer engagement and ticketing platform CM.com has marked the start of its “significant” global expansion by inking new deals with iconic Ibiza nightclub Amnesia and TixBox.
Netherlands-founded CM.com will act as Amnesia’s primary online ticketing partner and will also provide the venue with its customer service and marketing software, in a deal that represents CM.com’s ticketing business’ first venture into the Balearics and wider Spanish market.
“We’re delighted to enter this partnership with CM.com, allowing us to optimise our customer’s ticketing experience,” says Amnesia Ibiza partner Sergi Blaya. “We look forward to innovating with them by introducing crypto payment with our partner KlubCoin and using their marketing suite to create new ways of engaging with our online customers.”
CM.com has also entered into a new multi-year deal with TixBox, the ticketing partner for Alchemy Project, the leading entertainment and event management agency in the MENA region. As part of the strategic deal, all events running through TixBox will use enhanced integrated systems and solutions for customers powered by CM.com on their website and app.
“We’re thrilled to be kicking off 2023 as we mean to go on, announcing two deals which represent the start of a significant global expansion for CM.com within our live division”
Since the partnership launched in October 2022, CM.com has already supported TixBox for a host of events, including 31 during the 2022 Qatar World Cup. Artists performing included Black Eyed Peas, Robbie Williams, J Balvin, Akon, Tamer Hosny, Tiesto, Armin van Buuren, Artbat, Timmy Trumpet, Oliver Heldens, Camelphat, Claptone, Major Lazer, Alesso and more.
Both the Amnesia and TixBox deals were facilitated via CM.com’s London ticketing division, which launched in 2021 and marked the division’s first expansion outside of the Benelux region, where clients include Lowlands Festival and the Dutch Grand Prix.
CM.com’s music & live team is led by former Eventbrite Europe head of music Paul Everett.
“After launching 18 months ago and delivering significant growth in 2022, we’re thrilled to be kicking off 2023 as we mean to go on, announcing two deals which represent the start of a significant global expansion for CM.com within our live division,” says Everett. “Amnesia and TixBox are both internationally recognised brands, leaders in their respective fields and like us, progressive in approach. We are proud to be partnering with them long term to provide our innovative suite of solutions, ensuring their attendees can enjoy the very best customer experience possible.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Event Genius expands with new ticketing deals
Ibiza superclub Amnesia and German festival promoter Cosmopop have signed primary ticketing deals with UK-based Event Genius.
Amnesia, one of the island’s most established clubbing destinations, will use Event Genius’s egTicketing, egMarketing and egTravel products from its 2021 season onwards, while while Cosmopop – whose events include Love Family Park and Time Warp (both 20,000-cap.) – will utilise the company’s entire end-to-end solution, including egTicketing, egMarketing, egTravel and egAccess.
Festicket and Event Genius CCO Yonas Blay says: “Cosmopop and Amnesia are both huge organisations in Europe’s clubbing community and it’s an honour to be working alongside them both. It’s been a tough year for everyone across the events industry, which makes it all the more encouraging when promoters of this nature put their faith in us to help them in the return to live events.”
“Cosmopop and Amnesia are both huge organisations … and it’s an honour to be working alongside them both”
“Ibiza has always been a melting pot for clubbers across the world. For that reason, we need a ticketing provider who is as equally at home in Ibiza and Spain as they are in the UK, France, Germany, the Netherlands, Italy and beyond,” comments Sergi Blaya Cutillas, brand manager for Amnesia. “Having the ability to sell and promote our events to clubbers all across the world in their native language, currency and payment method through Event Genius’s egTicketing, egTravel and egMarketing solutions is a great bonus for us.”
Robin Ebinger, director of Cosmopop adds: “We’ve been working with Festicket for some time as a ticketing allocation and travel partner, so we always trusted their ability to deliver great results. As soon as they partnered with Event Genius and explained their new tailored, end-to-end primary product that we could use across all our events and venues to help streamline our operations, we knew it was the right decision to take our relationship to the next level.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.