Kid Rock renames tour following Feld lawsuit

Kid Rock has rebranded his upcoming Greatest Show on Earth tour under legal pressure from Feld Entertainment.

Feld, which owns the trademark ‘The Greatest Show on Earth’, sued Kid Rock (real name Robert James Richie) and the tour’s promoter, Live Nation, just before Christmas, alleging the name of the tour dilutes and infringes on its “famous trademark”.

As first spotted by Amplify, the tour, which kicks off on 19 January, has since been quietly renamed – one of Feld’s demands – to the American Rock ’n Roll tour, although the question of damages and legal fees has yet to be resolved. Both ‘Greatest Show on Earth’ and ‘American Rock ’n Roll’ are songs from Richie’s latest album, Sweet Southern Sugar.

“While I firmly believe that I am entitled under the First Amendment to name my tour after my song, I have changed the tour name because I do not want this lawsuit to distract me or my fans from focusing on what is important in my upcoming tour – my music,” Richie (pictured) wrote in a declaration to the US district court for middle Florida.

Despite the name change, a spokesperson for Feld – which also demanded Richie/Live Nation turn over any revenue from merchandise featuring the disputed slogan, as well as additional unspecified damages – says the company is still planning to pursue the lawsuit, whose initial hearing is set for 9.30am on 16 January.

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