Italian hard rock/metal agency Alpha Omega Management has announced a worldwide alliance with Tovar Music Group (TMG), the artist management company led by former Marilyn Manson manager John Tovar.

According to Alpha Omega Management GM Alex Azzali, the partnership will see Tovar and his “right-hand” man, Eyal Perelmuter, join the Alpha Omega team, with the companies pooling resources globally to “bring incredible things to all the bands in both rosters”.

Metal heavyweights booked by Alpha Omega include Steve Di Giorgio, Omen, Node, DRI (Dirty Rotten Imbeciles) and Norway’s Ancient, while TMG has represented the Mavericks, Nuclear Valdez, 100 Meter Scream, Ed Hale and the Transcendence, Tilt, Sweet Lizzy Project and Vera Icon.

“I haven’t felt this pumped up since my days with Marilyn Manson”

“Since our first contact, the synergy between our entities was clear: we share the same idea that the concept of collaboration instead of competition is the winning key to band management,” continues Azzali. “We are convinced that our alliance will bring incredible things to all the bands in both rosters and our future projects.”

Tovar adds: “I’ve been thinking about one single word that could capture what I feel today, [but] I will write two: ‘very excited!’. That is precisely how I feel about joining the Alpha Omega Management team. I haven’t felt this pumped up since my days with Marilyn Manson.”

Alpha Omega last August announced plans to open a UK office in partnership with Enso Music Management.

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Italian metal agency Alpha Omega Management is to open a UK and Ireland office as part of a “collaborative partnership” with UK-based Enso Music Management.

Enso – an artist management and PR company, also specialising in heavy metal, based in the south-west of England – says the collaboration will “promote, support and develop the career of both [companies’] rosters around the world”. Metal heavyweights represented by Alpha Omega include Steve Di Giorgio, Omen, Node, DRI (Dirty Rotten Imbeciles) and Norway’s Ancient, while Enso’s management roster includes Perpetua, Fractions and and Xerosun.

“Enso Music Management & PR is proud to announce a collaborative partnership with Alpha Omega Management to promote, support and develop the career of both rosters around the world,” say Enso’s Rachael Harrison and Dorothy Demeester in a joint statement. “We entered this collaboration as, more than ever, we want to share our passion for music and team up with people as passionate as we are.

“We want to share our passion for music and team up with people as passionate as we are”

“This passion for music is what we found in the Alpha Omega team, so it was obvious for us to join forces with them and start a new exciting journey, dedicated to our bands and the development of their career. We are really proud of this and looking forward to building up the best structure to give the best support our artists.”

Alex Azzali (pictured), Alpha Omega’s general manager, explains the UK/Irish office joins the agency’s HQ in Italy and branch offices in the Americas and Ukraine/Russia. He continues: “Earlier this year we launched the new brand of [tour] services, Alpha Omega Tours, and just recently we inaugurated our new management branch, dedicated to the needs and interests of session musicians and solo artists.

“Our hard-working team has [put in the] hours to reach every target and milestone we set at the beginning of our journey, and today we are proud to be considered a highly valued band and artist management company, gaining appreciation from the music scene worldwide.”

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