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European metal festivals form alliance

Some of the biggest and best-known metal festivals in Europe have formed an alliance to ensure that the members can “continue to offer their fans excellent line ups”.

The United Festival Force comprises seven festivals including Alcatraz (cap. 15,000) in Belgium, Bloodstock (20,000) in the UK, Brutal Assault (20,000) in the Czech Republic and Dynamo Metalfest (10,5000) in the Netherlands.

Leyendas del Rock (18,000) in Spain, Motocultor festival (14,000) in France and Summer Breeze (45,000) in Germany are also part of the alliance.

Bloodstock festival director Adam Gregory tells IQ that the members initially gelled during the pandemic when they joined forces on a virtual fundraiser event.

“We don’t look at each other as competition – we very much try to support each other”

“We were able to talk a lot more [during the pandemic] and provide something together that, individually, we would have probably struggled with. But using the resources of all the festivals, we were able to deliver an online event that was second to none. We don’t look at each other as competition – we very much try to support each other as much as we can.”

Emerging from the pandemic, the alliance says its main goal is to “make scheduling easier for bands as well as agents – no routing scheduling conflicts between these festivals and other arrangements”.

“We all have festivals all over Europe across two or three weekends in August so we wanted to have a bit of unity,” explains Gregory. “It means we can send combined offers to artists so they’ve got the opportunity to earn a bit more and reach a wider audience, across Europe.”

The United Festival Force members plan to meet every six months to share their visions.

 


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CTS Eventim’s DreamHaus and Kingstar form alliance

CTS Eventim’s new Berlin-based promoter DreamHaus is forming a strategic alliance with Kingstar, a promoter and booking agency based in Hamburg.

The two companies will cooperate on Kingstar’s Vainstream Rockfest, as well as Eventim Presents/DreamHaus’s Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000), which were recently called off for a second year running.

The alliance will also see the German promoters collaborate on touring projects and the establishment of new events.

“With this alliance, we want to bring our creative visions to life,” says Matt Schwarz, CEO and managing partner, DreamHaus.

“Kingstar contributes equally valuable festival expertise, musical knowledge and their successful artist development to this cooperation. Through an intensive exchange of experience between our two companies, we will create trusting synergies and thus provide the artists with the best service and skills for the future.”

“We will create trusting synergies and thus provide the artists with the best service and skills for the future”

Timo Birth, managing director, Kingstar, says: “Since the structures in the industry are changing at high speed, Kingstar and DreamHaus are laying a very good foundation for the future with this cooperation. We are not only optimally equipped for the future of our industry, we will also actively shape it together.”

Marc Seemann, director of strategy and business development, DreamHaus says: “A close friendship has developed from years of trusting cooperation with Timo, which is why this strategic alliance between DreamHaus and Kingstar is a logical consequence and an important pillar in the development of DreamHaus.”

Alongside Vainstream Rockfest, the 15th edition of which is scheduled for this June in Münster, Kingstar’s festival portfolio includes Restless Summer, Close to the Water, Impericon Festivals and Picknick Konzerte.

The company’s booking arm represents artists including Broilers, Bonez MC and RAF Camora.

DreamHaus was recently acquired by CTS Eventim and Schwarz was named as CEO and managing partner, following his departure from Live Nation GSA (Germany, Switzerland, Austria) as COO and MD in February 2020.

 


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