Live Nation to operate outdoor venue in Helsinki
Live Nation has inked a deal to manage Allas Live on Helsinki’s waterfront in 2025, marking the firm’s expansion into Finland’s venue market.
Allas Live is a 2,500-capacity open-air venue within the Allas Sea Pool complex, which includes swimming pools, saunas and restaurants.
As part of the deal, Live Nation will manage the annual Allas Live outdoor concert series, in partnership with Allas Sea Pool.
Launched in 2020, the series attracted 95,000 visitors over 54 shows this summer, breaking a record for the venue.
Popular Finnish artists like Kaija Koo, and Haloo Helsinki! have previously graced the venue’s stage, as well as international acts such as Flogging Molly and Paolo Nutini.
“We are looking forward to the arrival of international artists in particular and, of course, an increase in audience numbers”
Live Nation says plans are in place to increase capacity at the venue to attract more international stars to the city and draw a bigger audience.
“We’re excited to take on the management of Allas Live and expand Live Nation’s venue portfolio to Finland,” says Live Nation will Tomi Saarinen, MD Live Nation Finland.
“Located in the heart of the city, the venue is ideal for artists wanting to perform in Helsinki, and we’re looking forward to elevating live entertainment experiences for fans and artists. The demand for more summer events in Helsinki is clear, and we’re thrilled to be supporting the growth of the city’s cultural scene.”
Raoul Grünstein, chairman of the board of Allas Sea Pool, adds: “Allas Live was launched in 2020 and now with an audience of 95,000 people, has grown to become one of the most important concert venues in Helsinki, particularly during the summer season. The new partnership will allow Allas Live to take its offering to the next level. We are looking forward to the arrival of international artists in particular and, of course, an increase in audience numbers.”
Live Nation Finland recently wrapped a summer stadium run in Helsinki with Metallica, Coldplay and Bruce Springsteen, which had an economic impact of €114 million and brought hundreds of thousands of fans to the market, according to the firm.
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