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All Things Live promotes Norway’s biggest-ever gig

All Things Live has smashed the attendance record for a concert on Norwegian soil, hosting 60,000 fans at a Rammstein show.

The event took place on Sunday 24 June at Bjerke Travbane in Oslo and was the first-ever concert held at the horse racing track.

The previous attendance record was set by All Things Live subsidiary Atomic Soul with Eminem’s 2018 performance at Oslo Sommertid festival.

The rapper drew around 55,000 fans to the capital’s Voldsløkka sports stadium after tickets sold out in just six minutes.

Commenting on the Rammstein show, All Things Live Norway promoter Mark Vaughan says: “Bjerke Travbane was a fantastic venue to present this massive show. It doesn’t come any bigger than Rammstein and both band and crew were extremely happy after the show.”

All Things Live Norway has secured an exclusive agreement with Bjerke Travbane going forward, which will be the largest capacity arena in Norway.

“We have worked and invested a lot to make this venue compatible for the biggest artists in the world, now we have proved it works and we are looking forward to bringing stadium artists to Norway going forwards!” says Peer Osmundsvaag, All Things Live Norway.

“We are looking forward to bringing stadium artists to Norway going forwards”

News of the record-breaking concert comes as All Things Live announces yet another acquisition.

The private-equity-backed live entertainment group has sealed the deal with Stageway, a leading Norwegian live entertainment group that deals in artist management, booking and promoting.

The Bergen-based group’s activities are conducted via three companies: Stageway Talent, Komon Stageway and Stageway Teater.

Stageway Talent provides booking and promotion services across genres for a roster of more than 30 artists; Komon-Stageway delivers turnkey event solutions for large corporate customers and Stageway Teater produces comedy shows and acts as a management service provider for renowned Norwegian comedy duo Ylvis, among others.

Arne Svare, co-founder and CEO of Stageway, says: “We are so pleased to announce that we are joining forces with All Things Live to accelerate our joint business in Norway, the Nordics and beyond in the coming years. We have been part of the bustling live entertainment industry for four decades and known and respected the team behind All Things Live for years. Together, we will strengthen our offering to artists and customers while delivering even greater experiences for the audience.”

Knut Meiner, chairman and senior consultant of Komon-Stageway, adds: “Everyone in our companies have worked hard to build a strong reputation in the Norwegian market. We are absolutely thrilled to become part of a partnership, which is well-respected and shares our aspiration to grow the business based on deep understanding of the local market and a clear focus on bringing great live entertainment and fantastic corporate events to more people.”

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations”

The management team and organisation of Stageway will remain unchanged, and existing contracts and customer relationships will not be affected by All Things Live’s acquisition of Stageway Talent, Komon-Stageway and Stageway Teater. In connection with the transaction, the current owners of the three companies become partners and co-owners of All Things Live.

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations in All Things Live Norway. We are very pleased to welcome the great people behind Stageway who will contribute greatly to the development of our partnership in Norway and internationally,” says Kim Worsøe, member of the executive board of All Things Live Group.

Completion of the transaction is subject to regulatory approval by the Norwegian Competition Authority. The parties have agreed not to disclose the purchase price.

All Things Live has been on an acquisition spree in the past fortnight, this week enhancing its presence in Belgium with the addition of management company Musickness.

Last week, All Things Live signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti and also recently announced the signing of international management firm Then We Take The World.

All Things Live was established in 2018 as “the new independent market leader in Nordic live entertainment” following Waterland Private Equity’s acquisition of six leading Scandinavian promoters and agencies.

 


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All Things Live seals Musickness acquisition

Nordic live entertainment giant All Things Live has continued its acquisition spree, enhancing its presence in Belgium with the addition of management company Musickness.

Antwerp-based Musickness was founded in 1992 and has a team of eight people representing 24 artists including Tamino, Deus, Balthazar, Eefje De Visser and Tourist LeMC.

The company, which is led by co-founder Christian Pierre, expanded into the Netherlands in 2020 with the opening of a Rotterdam office.

“Our team is excited to be joining All Things Live and eager to contribute to the continued growth of the group based on our 30 years of experience in the music management industry,” says Pierre. “We will build an even stronger business in our existing markets and expand our reach as part of the partnership.”

“We continue to expand the footprint of All Things Live and deepen our local presence and network”

The acquisition strengthens All Things Live’s management business and will contribute to its continued international expansion.

“We continue to expand the footprint of All Things Live and deepen our local presence and network with the acquisition of Musickness and the outstanding team and artists,” adds All Things Live Group executive board member Kim Worsøe. “We look forward to welcoming everyone to the All Things Live family and working together to grow the partnership together.”

Last week, All Things Live signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti and also recently announced the signing of international management firm Then We Take The World.

All Things Live was established in 2018 as “the new independent market leader in Nordic live entertainment” following Waterland Private Equity’s acquisition of six leading Scandinavian promoters and agencies.

 


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All Things Live links with Danish management firm

Leading Nordic live entertainment company All Things Live has strengthened its roster with the signing of international management firm Then We Take The World (TWTTW).

Founded in Copenhagen in 2010 by Lasse Siegismund and Kasper Faerk, TWTTW is home to clients such as Danish pop band Lukas Graham.

Faerk will continue as manager of all artists currently on the firm’s roster in the wake of the All Things Live deal, while Siegismund will head TWTTW Songs, an independent song and publishing management company.

“I am excited to join the All Things Live partnership and become part of the leading live entertainment company in the Nordics, growing at a rapid pace and exuding positive energy and ambition,” says Frank.

“Then We Take The World will surely bring a lot of valuable experience from the past 12 years and contribute to the continued development of All Things Live, and I look forward to working closely with a lot of great new colleagues while maintaining a strong relationship with Lasse in the years ahead.”

“We are pleased to welcome Then We Take The World and their artists to our partnership as we continue to grow the business and provide people with great live experiences”

Waterland Private Equity-backed All Things Live represents artists and promotes events in Denmark, Norway, Sweden, Finland and Belgium.

“We are pleased to welcome Then We Take The World and their artists to our partnership as we continue to grow the business and provide people with great live experiences by talented artists,” adds All Things Live Group executive board member Kim Worsøe.

As announced earlier this year, Gry Mølleskog is set to take over as All Thing Live Group CEO from 1 August. She will also take on the role of country CEO for the All Things Live companies in Norway.

 


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Gry Mølleskog named Group CEO of All Things Live

Leading Nordic live entertainment company All Things Live has appointed Gry Mølleskog as group CEO, effective from 1 August.

In addition, she will also take on the role of country CEO for the All Things Live companies in Norway.

The Waterland Private Equity-backed company represents artists and promotes events in Denmark, Norway, Sweden, Finland and Belgium.

“All Things Live is one of the most exciting companies in live entertainment in Europe,” says Mølleskog. “The group is well-positioned for further growth, and I look forward to building on this strong foundation together with the ambitious owners.”

Mølleskog boasts more than 30 years of experience, which includes management and board positions in Nordic and international companies.

“All Things Live is one of the most exciting companies in live entertainment in Europe”

She currently serves as Lord Chamberlain (CEO) of the Royal Court of Norway where she previously worked in chief of staff positions for a total of seven years.

Other former positions include senior client partner with recruiter Korn/Ferry International and various management roles at SAS where she was senior vice president and part of the executive management team from 1998 to 2003.

Current group CEO Kim Worsøe will continue as a member of the All Things Live Group board of directors and will focus on the company’s expansion in Europe including acquisitions and artist relations across the group.

“All Things Live has seen tremendous growth over the last three years and is today in a great position to continue this positive development,” says Worsøe. “I am confident that Gry Mølleskog will be a strong addition to the organisation and able to support our future growth journey and I look very much forward to working together with her.”

 


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All Things Live to launch Common Ground Festival

All Things Live is launching an intimate three-day music festival in Denmark’s capital city this summer.

Common Ground Festival will take place between 12–14 August at KPH Volume, an old tram depot in Copenhagen with 700 square metres of event space.

The private equity-backed live entertainment group says the aim of the festival is to “move away from genre limitations and bring a diverse pool of artists to the same stage”.

The festival will be headlined by English electronic music group Metronomy, American rock band Parquet Courts and Turkish psych-folk band Altın Gün.

“One thing that really excites me about this is that you’d usually expect to see these headliners playing much larger venues”

“One thing that really excites me about this project is that you’d usually expect to see these headliners playing much larger venues, or to much larger festival crowds,” says promoter Liam Carroll.

“Experiencing live music in this manner really allows you to feel like you’re a part of something special.”

Commenting on the festival’s intimate venue, promoter Kasper Boldt says: “From the first brainstorm, we knew we wanted a post-industrial space, something a little left from centre. When we committed to having this year’s festival in-venue, we knew that Volume was going to be hard to look past.”

Founded by Waterland Private Equity in 2018, All Things Live’s stable of festivals includes Big Slap in Malmö, Sweden and Weekend Festival in Hämeenlinna, Finland.

The All Things Live group, which mainly consists of promoters, also includes ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), Maloney Concerts, Monkfish and ROA (Sweden) and Busker Agency in Belgium.

See the poster for Common Ground Festival below.

Common Ground poster

 


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Live Nation loses court case over Oslo park slot

Live Nation Norway has lost the civil case it brought against Oslo Municipality for awarding All Things Live the concert allocation for Voldsløkka sports park.

The Urban Environment Agency’s guidelines, which apply from 2022 onwards, state that the area – mainly used for sports – can only be used for one large music event annually, with a maximum of two concert dates.

In addition, there is a requirement that the main artist must have the potential to sell 40,000 tickets or more.

According to Live Nation Norway, it had presented confirmation documents for renting Voldsløkka in the summer of 2022. But All Things Live, a private equity-backed live entertainment group, was awarded the allocation to stage Norway’s largest festival, Oslo Summer Time (cap. 55,000), on 24 June.

Oslo Summer Time has taken place at Voldsløkka since it was founded in 2017 and has drawn artists including Eminem, Pusha T and Marcus & Martinus.

Live Nation claimed that the allocation was contrary to the municipality’s own guidelines, according to Aftenposten. The live entertainment giant felt discriminated against and says that the municipality gave the competitor All Things Live advantages.

“It is quite obvious that the arena situation is critically bad in Oslo”

“It is quite obvious that the arena situation is critically bad in Oslo,” general manager of Live Nation Norway, Morten Valestrand, previously told Dagbladet.

“As the capital, one should be able to expect the municipality to facilitate such large concerts, but we feel this is not the case now. What we are asking for is simply that they follow their own guidelines and ensure equal treatment of the organisers. We believe that one must be able to expect this.”

The municipality agreed that access to large arenas for concerts in Oslo is a scarce commodity, but that the guidelines for the use of Voldsløkka had been prepared following input from the industry.

 


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ATL acquires Finland’s Till Dawn They Count

Till Dawn They Count, the Finnish artist management company which represents symphonic metal icons Nightwish, has joined Nordic live entertainment group All Things Live.

Till Dawn They Count joins Weekend Festival to become the second Finnish member of All Things Live (ATL), a network of mainly Scandinavian live music businesses backed by private-equity firm Waterland. It is also the first management company to join the group.

Terms of the deal were not disclosed, though ATL notes that “the acquisition does not entail changes for artists, partners, customers or employees, as proximity and familiarity is a key area of focus for the All Things Live partnership”.

In addition to Nightwish, Till Dawn They Count (TDTC) looks after leading Finnish metal stars, including Sonata Arctica, Beast in Black and Marko Hietala.

“I am very excited about the prospect of Till Dawn They Count becoming a member of the All Things Live family, who shares our ambition to help realise the vision and potential of both established and emerging artists,” says Toni Peiju, who founded TDTC with Ewo Pohjola in 2014.

“We see great prospects in the dedicated Till Dawn They Count team … and the expansion into artist management

“We maintain our independence and strong dedication to our bands, with the All Things Live partnership broadening our network and providing us with a strong and supporting organisation that further strengthens our ability to help develop established and emerging artists alike. Meanwhile, we are looking forward to contributing to the partnership with our knowhow and network.”

“We are very excited about Till Dawn They Count joining the All Things Live partnership, as we now establish a strong entry into the artist management activities of live entertainment,” says Kim Worsøe, CEO of All Things Live.

“We see great prospects in the dedicated Till Dawn They Count team, the many talented artists and the expansion into artist management. Together we establish an even stronger platform and ability to grow artists.”

In addition to Weekend Festival and TDTC, All Things Live’s other businesses include ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), and Maloney Concerts, Monkfish, Big Slap and ROA (Sweden). It also recently made its first investment outside the Nordic countries, in Belgian agency Busker.

 


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Norway’s festival sector compensated NOK 120m+

Live Nation Norway, All Things Live and Tons of Rock will benefit from the latest round of compensation from the Norwegian government’s scheme for organisers and subcontractors in the cultural sector.

The scheme, funded by the ministry of culture and distributed by Norway’s cultural council (Kulturradet), has so far paid out approximately NOK 1.4bn to more than 2,000 applicants across various compensation schemes for 2020.

For the latest tranche, which covers the period of May to August 2020, the cultural council is distributing more than NOK 120m (€11.7m) to some of the biggest players in Norway’s festival sector.

Live Nation Norway has been granted NOK 24.7m as an organiser – just under the NOK 25m it applied for.

Nordic live entertainment powerhouse All Things Live will receive NOK 36.4m – two million less than they applied for – for around 20 concerts that had to be cancelled in 2020.

While, Live Nation-owned Oslo festival Tons of Rock will benefit from NOK 36.1m, the full amount applied for by the organisers.

Other successful applicants include Kristiansand beach festival, Palmesus (NOK 27.1m); organiser of Ålesund Live, Summer party at Giske and Jugendfest, Momentium Live (NOK 8.4m); and Fredrikstad-based all-ages festival, Idyll (NOK 8.7m).

“The largest players in the sector are also large employers and an important part of the cultural sector’s business chain”

“The applications for the compensation schemes show us both how hard the cultural sector has been affected, and how diverse the Norwegian cultural economy is,” says Kristin Danielsen, director of the cultural council.

“The largest players in the sector are also large employers and an important part of the cultural sector’s business chain. Therefore, I would have liked to have had the application process completed earlier.

“At the same time, it has been important for us to process the applications thoroughly. These are community funds, and it is our responsibility to manage them in the best possible way.”

More than 1,500 applications were received for the compensation scheme for the period May-August and more than 1,200 applicants received their decisions in the early autumn of 2020, with a few more applicants yet to be notified.

The Cultural Council is now processing applications for the scheme that applies to September, and the period of October–December has an application deadline of 1 March.

The scheme is designed to compensate organisers and subcontractors that were financially impacted by the Norwegian government’s ban on live events which was extended into late 2020, causing the cancellation of the country’s biggest festivals.

Norway’s ministry of culture last week announced a NOK 350 million financial safety net will allow festival organisers plan for July and August 2021 without the financial risk posed by a potential Covid outbreak.

 


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Belgium’s Busker Artist Agency joins All Things Live

Independent Belgian booking agency Busker Artist Agency has joined All Things Live, becoming the private equity-backed live entertainment group’s first member outside the Nordic countries.

The addition of Busker, whose acts played some 700 Belgian shows in 2019, to the All Things Live network gives the company “a solid foothold in the Belgian market, which is in many ways comparable to the Nordic markets that we know so well,” says All Things Live CEO Kim Worsøe. “We see great prospects in the dedicated Busker team, the many talented artists and the expansion into Belgium, and we are full of confidence as we look ahead to 2021.”

Busker Artist Agency’s 60-artist roster includes the likes of Selah Sue, Coely, Eefje de Visser, Stuff, Zwangere Guy, Tourist LeMC and Gabriel Rios.

In common with other All Things Live companies, which are mainly promoters, Halle-based Busker is also expanding its activities beyond booking, adding Marcus Deblaere as senior promoter and head of festivals. Deblaere brings experience as a concert promoter for Ancienne Belgique (2,000-cap.) in Brussels and Twix (450-cap.) in Antwerp, as well as creative manager for Musickness.

He joins Busker CEO Werner Dewachter, who founded the agency in 2002, as well two other new recruits, senior agents Bjorn Nuyens and Willem Vandesande.

“This exciting move allows us to take our business to the next level after two decades”

“The combination of Busker Artist Agency and All Things Live entails great opportunities,” says Deblaere. “In close collaboration with Werner and our new Nordic colleagues, we will be able to set up creative and challenging concerts, festivals and live events, support our beloved Belgian artists and scene, and export some of the great Belgian successes to the interesting Nordic and European markets.”

“I am very pleased that Busker will become a member of the All Things Live family, as this exciting move allows us to take our business to the next level after two decades and thousands of amazing live experiences in Belgium,” adds Dewachter.

“All Things Live will broaden our network and support our growth, and we will strengthen our position amongst Belgian artists as well.”

The acquisition of Busker Artist Agency follows the establishment of a local booking operation in Denmark earlier this month.

Founded by Waterland Private Equity in 2018, All Things Live’s other businesses include ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), Maloney Concerts, Monkfish, Big Slap and ROA (Sweden) and Weekend Festival (Finland).

 


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All Things Live launches booking department in Denmark

Leading Nordic live entertainment company All Things Live is strengthening its position in Denmark with a new local booking department in Copenhagen.

In December it was announced that former Copenhagen Music agent Morten Hundahl will spearhead the new department and today All Things Live reveal that he is joined by John Blicher Madsen, who will work as an agent in the booking team.

Madsen has previously worked at 3rd Tsunami Agency and Musicall Booking, and will be bringing a handful of acts to the existing Danish roster.

The Danish roster now includes artists such as Morten, Emil Stabil (pictured), Greta, De Danske Hyrder, ORM, Pattesutter, Johnson and Nabiha.

“We have great ambitions for our Danish roster, and will proceed our expansion of this with modesty and determination”

“We are very pleased that Morten and John have joined the team,” says CEO Pernille Møller Pedersen. “Both of them bring a lot of experience, innovation and positive energy to the table, which I’m convinced will strengthen and expand our Danish music department. In spite of the current Covid-19 situation, we keep reinforcing All Things Live Denmark.”

Morten Hundahl, new head of the Danish music department, adds: “We have great ambitions for our Danish roster, and will proceed our expansion of this with modesty and determination. I’m convinced that John is the perfect match. With brighter days ahead on the other side, we look forward to announcing a lot of tours and create some unforgettable live experiences.”

In 2020, All Things Live expanded its comedy department and announced the acquisition of the event company Monkfish.

Founded in 2018, the entertainment company – backed by private-equity firm Waterland – also includes ICO Concerts and ICO Management and Touring (Denmark), Friction and Atomic Soul Booking (Norway), Maloney Concerts, Big Slap festival (Sweden) and Weekend Festival (Finland).

 


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