All Things Live acquires Agents After All
Nordic live entertainment giant All Things Live is continuing its expansion in Benelux with the acquisition of Agents After All.
Amsterdam-based Agents After All is one of the largest independent companies in the Dutch live entertainment market.
Founded in 2004 by Coen ter Wolbeek, Henkjan Onnink and Lesley Grieten, the 30-strong team is involved in 1,500 concerts annually in the Netherlands.
This includes shows at AFAS Live, Ziggo Dome, Rotterdam Ahoy and Olympic Stadium as well as festivals such as Royal Park Live, HIER Festival and Concert at SEA with 135,000 visitors annually.
Following the purchase, the current owners of Agents After All become partners and co-owners of All Things Live.
“We are excited about joining forces with All Things Live to accelerate our business development and growth as part of a respected partnership with an increasingly strong presence in Europe,” says Norbert Plantinga, managing director of Agents After All. “We look forward to the cooperation and delivering stellar experiences to the artists we have the honour to represent and their audiences.
“We are impressed with the entrepreneurial mindset and business acumen of the Agents After All team”
Kim Worsøe, member of the executive board of All Things Live Group, says: “We are impressed with the entrepreneurial mindset and business acumen of the Agents After All team and look forward to welcoming everyone as part of the All Things Live partnership as we continue to build a stronger platform in Benelux and the European live entertainment market. This expansion of our footprint establishes All Things Live as a leading European player, and we will continue to build our business together.”
All Things Live has been on an acquisition spree in 2022, buying up Antwerp-based management company Musickness and Italian promoter and agency Radar Concerti.
Also in 2022, the group announced the signing of international management firm Then We Take The World and launched an intimate three-day music festival in Copenhagen, Denmark, called Common Ground Festival.
Founded by Waterland Private Equity in 2018, All Things Live’s stable of festivals includes Big Slap in Malmö, Sweden and Weekend Festival in Hämeenlinna, Finland.
The All Things Live group, which mainly consists of promoters, also includes ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), Maloney Concerts, Monkfish and ROA (Sweden) and Busker Agency in Belgium.
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Di-rect show in big-screen cinema moves 14,000 tickets
Dutch rock band Di-rect sold more than 14,000 tickets for their latest concert live stream, held at the Omniversum cinema in the Hague last Friday (5 March).
The show, the band’s sixth in the last 12 months, saw Di-rect perform in front of Omniversum’s giant, Imax-style domed screen – which at 840m² is 4,500 times larger than a home television, and wraps halfway around the audience – against the backdrop of immersive light show created by projection-mapping company Mr Beam.
Like previous Di-Rect live streams, tickets for the Omniversum event were sold by GUTS Tickets on a pay-what-you-choose model.
“A band in great shape, a high-quality livestream from a unique location, and the ‘pay-what-you-like’ ticketing defines its success”
“It’s great to see so much enthusiasm for Di-rect’s livestream concerts,” says promoter Agents After All in a statement. “Even though it was their sixth live stream in a year, it was their best sold one to date. The combination of a band in great shape, a high-quality livestream from a unique location, and the ‘pay-what-you-like’ ticketing with GUTS ticketing defines its success, we believe.
“A great compliment to everyone involved and we look forward to the next event on 1 May with the Hague Philharmonic Orchestra.”
Tickets for Di-rect’s seventh live stream, from AFAS Circus Theatre in the Hague, are on sale now via the band’s website. Pay-what-you-like pricing starts from a minimum of €2.
This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.
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Concert at Sea 2019 sells out in two hours
Dutch festival Concert at Sea today sold all weekend tickets for its 2019 edition in under two hours.
The event, which has a daily capacity of 40,000, has also sold out of day tickets for Friday 28 and Saturday 29 June 2019, with only a few day tickets for Thursday 27 June remaining, according to promoter Agents After All.
Artists performing at Concert at Sea 2019 include Nile Rodgers and Chic, Live, Guus Meeuwis, Golden Earring, Bløf (who co-organise the event with Agents After All) and Álvaro Soler.
“It’s so great to see the enthusiasm for our festival growing year after year”
Festival director Lesley Grieten comments: “It’s so great to see the enthusiasm for our festival growing year after year. We are very proud of selling so many tickets to our fans; it’s also a [reflection of] last year’s sun-blessed edition including headliners Sting and Alanis Morissette.
“We are very much looking forward to next year’s edition featuring Nile Rodgers and Chic, Live, Alvaro Soler and Holland’s biggest band, Bløf, among others”.
Concert on the Sea has been held on the four-mile-long Brouwersdam, in Zeeland, south-west Holland, since 2006. Previous headliners include Bastille, Faithless, Lenny Kravitz, Counting Crows, Skunk Anansie and Tom Odell.
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