Event Genius Pay to make African debut

UK event technology company Event Genius has announced a new cashless payment deal with the inaugural Ghanian edition of Afro Nation festival this December.

Event Genius has partnered with festivals and events across Europe and Asia including Portugal’s BPM Festival, Jika Jika! in Northern Ireland, Parklife in Manchester, UK and Annie Mac’s Lost and Found festival in Malta

Under the new deal, the company will take its cashless payment technology to Africa for the first time.

The Ghanian edition of Afro Nation festival is scheduled from the 27 to 30 December, with an expected attendance of 15,000. Alkaline, Burna Boy and J Hus are among acts to appear on the line-up.

Festivalgoers will be able to pre-purchase credit to pay for food, drink and merchandise at the event using RFID-enabled wristbands.

“We’re delighted to partner with a ticketing and technology company capable of providing a true end-to-end event platform for the inception of Afro Nation”

Event Genius is powering the ticketing for Afro Nation Ghana through the Ticket Arena website and a white label box office. Using the Entry Genius app, organisers will be able to manage entry points, track attendance and reduce ticket fraud.

“We’re delighted to partner with a ticketing and technology company capable of providing a true end-to-end event platform for the inception of Afro Nation,” says Obi Asika, chief executive of Afro Nation.

“Through our partnership with Ticket Arena and Event Genius, fans are assured the best possible experience from buying tickets, to entering the festival safely and ultimately enjoying their time dancing on the beach, without the need to worry about money or queues for drinks.”

The first-ever Afro Nation festival took place in Portimão, Portugal this year from 1 to 4 August, with performances from Wizkid, Davido, Ms Dynamite and Stefflon Don.

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