x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

AEG unveils naming rights deal for Bangkok venue

AEG has joined forces with The EM District and UOB to seal a naming rights partnership for a new 6,000-cap venue in Thailand.

UOB Live, which promises to “reshape the live entertainment landscape” in the region, will be located at The Emsphere shopping mall in Bangkok and will be managed by ASM Global, with a remit to attract leading international performers and sporting events to the country.

The EM District is a renowned developer of premier retail and entertainment complexes in Thailand, while UOB is a leading bank in Asia.

“This is a transformative partnership that will usher in a new era of entertainment,” says AEG Asia Pacific president and CEO Adam Wilkes. “UOB Live symbolises the future, offering guests unparalleled live experiences. Our partnership with UOB and The EM District signifies a significant step forward in delivering world-class events and unforgettable moments to audiences in Thailand and beyond.

“We want to thank The Mall Group, The EM District and AEG’s Global Partnership team for their collaboration on this historic agreement which will have a significant impact on the live industry.”

“With AEG’s global expertise and The EM District’s leadership position in the local market, we will redefine the entertainment landscape in Southeast Asia”

The naming rights deal was brokered by AEG Global Partnerships. Further details about UOB Live’s offerings, including its grand opening date, will be announced in the coming months.

“UOB Live marks a significant leap in transforming live entertainment for our customers,” says Tan Choon Hin, president and CEO of UOB Thailand. “With AEG’s global expertise and The EM District’s leadership position in the local market, we will redefine the entertainment landscape in Southeast Asia.

“UOB Live goes beyond a mere venue; it will serve as an immersive platform, uniting diverse communities through the universal language of entertainment. UOB strives to provide an unparalleled customer experience that caters to different preferences and lifestyles, and UOB Live will be the bank’s latest embodiment of this. Through this first-of-its-kind partnership, we are confident that our customers, both in Thailand and across the region, will be able to enjoy a retail and entertainment experience that is unmatched anywhere else.

“More importantly, UOB Live exemplifies our commitment to the Kingdom of Thailand. As a bank with deep-rooted ties to ASEAN, we believe in the need to contribute to the development of the economies we operate in. UOB Live will serve as a beacon of innovation and culture, resonating both locally and across the region.”

“This partnership with AEG and UOB underlines our shared commitment to innovation, creativity, and excellence”

Supaluck Umpujh, chair of The Mall Group and The EM District, adds: “The EM District together with UOB and AEG are joining forces with the shared vision of revolutionising the country’s business, retail and entertainment centres, placing Bangkok and Thailand at the forefront of world retail innovation, entertainment events, meetings, incentives, conferences and exhibitions (MICE) and new lifestyle experiences,

“UOB Live, along with The Emsphere’s retail experiences from world renowned brands, prominent dining experiences, multi-cultural and entertainment complexes with world-class facilities, is set to establish new standards for the regional live entertainment scene.

“It’s an integral component of our EM District vision, which centres around curating exceptional experiences in retail, entertainment, and lifestyle within a single location. This partnership with AEG and UOB underlines our shared commitment to innovation, creativity, and excellence.”

Read more about Thailand’s live entertainment ambitions in the 2023 Global Arena Guide, out now.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

AEG’s Adam Wilkes talks Frontier’s new era

Frontier Touring chairman Adam Wilkes has given an insight the company’s new leadership structure and paid tribute to late founder Michael Gudinski in a new interview.

Wilkes, who has been president and CEO of AEG Presents Asia Pacific since 2016, became chair of the Frontier board earlier this year as part of a restructure following Gudinski’s passing in March 2021. A subsidiary of Mushroom Group, Frontier entered into a strategic JV with AEG in 2019.

The company’s executive team comprises Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.

“I think that works. It allows all people to shine at what they do best.” said Wilkes in an on-stage Q&A at the Music Matters industry conference at Singapore’s Hilton Hotel, reports The Music Network.

“We’ve traditionally been the market leader in Australia, so all signs would suggest that will continue”

“Nobody can fill Michael’s shoes, it’s not a possible thing, he was a one of a kind,” he added. “But one of Michael’s legacies is the incredible company he built, and he had a really deep bench.

“We’ve traditionally been the market leader in Australia, so all signs would suggest that will continue.”

Wilkes described Gudinski, one of the best-known and most-loved figures in the concert business down under for five decades, as a “titan”.

“He was integral to developing the live music industry in Australia since the 1970s, someone that I looked at as a mentor and a friend,” said Wilkes, who went on to discuss the health of the wider Australian live sector.

“The Australian market never ceases to impress,” he said. “It’s only 25 million people but it really punches above its weight when it comes to live performance. I think the per-cap spending in Australia is the highest in the world. It’s just so engrained in the culture.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Milan Rokic named SVP of AEG Presents Asia

Live entertainment veteran Milan Rokic has been appointed SVP of AEG Presents Asia.

A longtime industry leader in the region’s live entertainment sector, Rokic will be responsible for leading the AEG Presents Asia team in acquiring and implementing a robust touring business.

As the former VP of marketing for Cirque du Soleil’s Asia-Pacific headquarters, Rokic played an important role in developing Australia and New Zealand into one of the company’s leading territories and in expanding Cirque du Soleil to the Middle East and regions throughout Asia. He also oversaw the launch of Cirque du Soleil’s first permanent shows in Macau and Tokyo.

“I am thrilled to join the AEG team in Asia at this exciting time,” says Rokic. “We are expanding our team, actively pursuing new tours, and building a business that will rapidly grow across the territory.”

“Milan is a great addition to our team and brings years of experience in the unique entertainment markets throughout Asia”

Adam Wilkes, president and CEO of AEG Presents Asia, says: “Milan is a great addition to our team and brings years of experience in the unique entertainment markets throughout Asia. He joins AEG with an established regional network, well credentialed background and natural leadership skills that will be crucial as we continue to grow AEG Presents throughout the region.”

After leaving Cirque du Soleil Entertainment Group in early 2010, Rokic was recruited by BASE Entertainment to establish its business in Singapore.

Prior to joining AEG Presents in early 2022, Rokic had founded his own live entertainment company, Sliding Doors Entertainment, and reunited with Cirque du Soleil Entertainment Group as the local presenter for their productions throughout the Asia-Pacific region.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.