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VMS Live to open London office, launch marketing arm

Independent British promoter and venue operator VMS Live is making changes to its business model, opening a central London office and creating a new marketing division.

Founded in 2007 by the late Steve Forster, VMS Live operates and/or books mid-size UK venues including Eventim Olympia Liverpool (1,960-cap.), Asylum in Hull (1,100-cap.) and the William Aston Hall in Wrexham (1,200-cap.), and counts Eventim UK, the local arm of Germany’s CTS Eventim, among its clients.

Following the appointment of Bert Van Horck as CEO in September, VMS is undergoing changes to improve customer service and enhance marketing support for venues.

From 6 January 2020, VMS’s booking, ticketing, marketing and music divisions will operate out of a new office in King’s Cross, London, headed by High Voltage festival promoter Abbie Marshall. Central services such as finance and HR will also be based out of the London office.

“To align our aims and those of our clients, we will invest in new systems, and a new office, and create a new marketing department”

The company has also hired Ioana Mosteanu, who formerly worked on music brand partnerships at Red Bull, and digital marketing and design specialist Yara Magarino to work in its newly created marketing division. Mosteanu will also take charge of the ticketing department.

VMS’s former operations assistant, Aoife Niblock, will take on the role of northern regional manager, supervising VMS venues in Wrexham, Liverpool and Hull.

“We have taken a very close look at the heart of the company and consulted with the great team of people working here and fantastic clients to make some well-informed, bold decisions,” comments Van Horck.

“To align our aims and those of our clients, we will invest in new systems, and a new office, and create a new marketing department, for which we have appointed two marketeers.

“This signals our ambitions to help our clients grow their businesses and expand our portfolio of venues.”


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