Euro festival bosses preview ‘challenging’ 2024 season
European festival bosses have reflected on mixed fortunes for the 2024 festival season.
While some events have reported bumper sales and speedy sellouts, others have been forced to take a break or call it quits altogether.
Regardless of boom or bust, the challenges of staging a festival in the current climate are being felt across the board.
In 2024, organisers are grappling with a laundry list of problems, from extreme weather to spiralling costs and a lack of headliners to unpredictable ticket sales.
“Sales are okay but not outstanding compared to 2022 or 2023,” says Christof Huber, director of festivals at Gadget in Switzerland and chair of European festival association Yourope.
“There are a little less stadium shows compared to 2023 which helps”
“There are a little less stadium shows compared to 2023 which helps, but it’s also needed for this festival season.”
Stephan Thanscheidt, CEO of FKP Scorpio, adds “The overall conditions of the festival market remain very challenging. Frankly, it has become very challenging to promote festivals in a way that keeps pushing things forward and is economically viable.”
Skyrocketing costs have been a primary concern for festival organisers and, according to Thanscheidt, that’s not set to change.
“Tight margins are by far our biggest challenge,” he tells IQ. “The costs in virtually every area of festival production have risen considerably since the pandemic with no signs of slacking off.
“Exploding costs in all areas paired with cautious purchasing behaviour are keeping all promoters on their toes. Of course, we do not want to simply pass these costs on to our guests. Music and culture must stay as affordable as possible, and I consider it our duty to find ways to mitigate this troubling development, both by cross-financing as well as using synergies across our group.”
“People rewarded our booking efforts with a high demand”
Whilst acknowledging spiralling costs, Jim King, CEO of European Festivals for AEG Presents, urged festival organisers to “concentrate more on value than they do on cost”.
“The first natural reaction when costs go up is to have fewer stages and smaller production,” he told delegates during February’s ILMC 36.
“But if you reduce the value, you reduce the experience and then you’re on a downward spiral. If you look at the most successful festivals, they’re actually adding more value to the ticket. We worry too much about ticket price and not enough about the value of the ticket.”
Indeed, festivals that have adopted the “go big or go home” attitude with booking lineups and enhancing experiences have prospered in the challenging climate.
“It’s great to see that strong festival brands like Paléo Festival Nyon or Lowlands, which have created great lineups and also are famous for their unique experiences, have sold out right after going on sale,” says Huber.
“The demand is there, it’s supply that’s an issue”
FKP Scorpio’s Southside and Hurricane festivals are also set to sell out, thanks to blockbuster lineups led by Ed Sheeran, K.I.Z, Bring Me The Horizon, Avril Lavigne and Deichkind.
“People rewarded our booking efforts with a high demand,” he says. “Especially in these challenging times, I’m very grateful for the continued trust of our festivalgoers. We consider ourselves very lucky that our festival brands continue to be successful.”
Other festivals that have been rewarded for first-class lineups include Reading & Leeds, which has reported a sell-out Saturday headlined by Lana Del Rey and Fred Again.., as well as the 20th anniversary of Tomorrowland Belgium, the return of Germany’s Wacken Open Air, the Netherlands’ Down The Rabbit Hole and (of course) the UK’s Glastonbury Festival.
While these major festivals have delivered impressive lineups against all odds, securing headliners has been no mean feat.
“The challenge across all my UK business has been the availability of headline talent,” King said at ILMC. “When they’re prepared to confirm, how we can get that show announced and then the sales window that we’re dealing with. The shows we’re putting up are selling very strongly. The demand is there, it’s supply that’s an issue.”
“The challenge across all my UK business has been the availability of headline talent”
Download Festival boss Andy Copping has echoed those challenges, telling Planet Rock that the 2024 edition was the “hardest year” to secure a line-up, having approached 21 bands to find headliners.
Huber says the drought of headliners could be a symptom of increased domestic touring during the pandemic. “A lot of domestic artists took breaks after touring intensively after Corona,” he explains. “Therefore, the competition for international artists was quite intense.”
Another challenge that has become more prominent in recent years is the impact of extreme weather on festivals, which in turn has driven up insurance premiums.
In the last 12 months, a raft of major events have been hindered due to extreme weather including Primavera Sound Madrid, Awakenings in the Netherlands, Bluedot in the UK, Slovenia’s MetalDays, the UK’s Kaleidoscope, shows by Louis Tomlinson show and Ed Sheeran in the US, Burning Man, Taylor Swift in Brazil, Elton John in New Zealand, Wacken Open Air in Germany, Sol Blume in the US.
In the US, adverse weather coverage has “increased significantly” in the last five years, according to Jeff Torda from Higginbotham. Backing this point, a recent Billboard article claimed premiums in North America had tripled in recent years.
“There will be more shows that fail because the barrier to entry, financially, is so high and the risk point is so high”
While in the UK market, Martin Goebells at Miller Insurance says, “Today additional premiums for adverse weather are 50% higher than eight years ago.”
Another major source of cancellations has been the challenging economic climate, in the UK and Australia in particular.
In the UK, PennFest, 110 Above Festival, NASS Festival and Barn On The Farm have been called off due to financial challenges, while Connect Music Festival, Leopollooza, Long Division and Splendour were called off for varying reasons. A further 100 festivals are at permanent risk without action, according to trade body the Association of Independent Festivals.
Meanwhile, Australia’s festival sector is “in crisis” after cancellations from Splendour in the Grass, Groovin The Moo, Coastal Jam, Summerground, Vintage Vibes, Tent Pole: A Musical Jamboree and ValleyWays. A first-of-its-kind report found that only half of the country’s festivals are profitable.
King says that unfortunately festivals failing is part and parcel of the business: “The attrition rate is always going to be high. There will be more shows that fail because the barrier to entry, financially, is so high and the risk point is so high. I think it’s devastating. But that’s the direction of travel. I think it’s very difficult to change.”
The coming months may prove challenging for some but with the consistently high demand for live music experiences, many festivals are looking forward to their biggest and best editions yet.
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Festivals 2024: Electric Castle, Parklife, Sonar
The run-up to Christmas has brought with it another cavalcade of 2024 festival line-up announcements from across the world.
Massive Attack, Queens Of The Stone Age and Bring Me The Horizon will headline the 10th birthday of Romania’s “24-hour festival experience” Electric Castle, which takes place at Bánffy Castle in Transylvania from 17-21 July.
Spread across 10 stages, other acts confirmed include Chase & Status, DJ Shadow, Khruangbin, Sleaford Mods, Bonobo, Marc Rebillet, Priya Ragu and Kenya Grace in addition to DJ Diesel, aka NBA legend Shaquille O’Neal.
Elsewhere, in a European festival exclusive, Fisher and Chris Lake will bring their Under Construction show from America for the first time to the UK’s Parklife. The house music duo are the first headliner announced for the festival, which will be held in Manchester’s Heaton Park on 8-9 June.
In what is billed as an industry-first, weekend tickets have been reduced from £129.50 to £125 to make them “accessible to all”.
Also in the UK, BST Hyde Park has named Robbie Williams as its second headliner for 2024. The pop icon, who previously starred at the London concert series in 2019, will appear on 6 July.
“We’re extremely happy to have Lenny Kravitz back on the poster, after the pandemic forced us to cancel in 2020”
Portsmouth’s Victorious Festival will take place from 23-25 August, headlined by Fatboy Slim, Jamie T and Biffy Clyro. The star-studded bill also features Snow Patrol, Idles, Jess Glynne, Courteeners, Pixies, The Lathums, Holly Humberstone, Becky Hill, Wet Leg, Soft Play, The Snuts, Maximo Park, Lottery Winners, Lightning Seeds and Yard Act, among others.
Plus, Crowded House (17 June), Nick Mulvey (20 June), Jungle (27 June) and Underworld (29 June) are the first acts unveiled for the second edition of Berkshire’s On The Mount at Wasing.
Sónar Barcelona, set for 13-15 June, revealed its first 70 artists for next year, including Floating Points, Kaytranada, Jessie Ware, Ben Böhmer, Martinez Brothers, Charlotte de Witte, Toya Delazy, Kerri Chandler and Reinier Zonneveld.
In Germany, Jazzopen Stuttgart celebrates its 30th anniversary from 18-29 July with artists such as Lenny Kravitz, Sting, Sam Smith, Jamie Cullum, Lawrence, Lettuce and The Cat Empire. Plus, Hamburg’s MS Dockville hosts the likes of Jeremias, Disarstar, Mayberg, Lime Cordiale, Fuffifufzich, My Ugly Clementine, Zeck, Hak Baker, Art School Girlfriend and Uche Yara between 16-18 August.
Lenny Kravitz has also joined the bill of Tinderbox in Odense, Denmark, from 27-29 June. The rocker was originally scheduled for the 2020 edition, which was cancelled due to Covid.
“We’re extremely happy to have Lenny Kravitz back on the poster, after the pandemic forced us to cancel in 2020,” says festival CEO Brian Nielsen. “Lenny Kravitz is one of the most inspiring artists of our time and continues to put his mark on the global music scene. We can’t wait to see what kind of magic will appear when he takes the stage at Tinderbox next summer.”
“Skrillex has single-handedly cut through a lot of barriers and is bringing together people across generations, nations, and musical inclinations”
Denmark’s Roskilde has added Skrillex, Róisín Murphy, Aurora, SexyyRed, Noname, Yaeji, Bar Italia, Shovel Dance Collective, Rhiannon Giddens and Kara Jackson to its bill. The 52nd edition of the festival will feature more than 170 acts from 29 June to 6 July.
“Skrillex has single-handedly cut through a lot of barriers and is bringing together people across generations, nations, and musical inclinations,” says programme director Anders Wahrén. “Everything we’ve seen and heard from Skrillex in 2023 – and that sums up to quite a lot – serves as euphoric and indisputable proof of his musical ambitions and innovative technical wizardry. We’re excited for this to unfold at Roskilde Festival.”
Finland’s Sideways has announced Peggy Gou, Jungle, Fontaines DC and Derya Yildirim & Grup Simsek for 13-15 June in Helsinki, and DJ sets from Bou, Dimension, Hedex, Sub Focus and Wilkinson will headline the inaugural DnB Allstars Portugal in Portimao from 3-6 May.
Camila Cabello joins Scorpions and Ed Sheeran in topping Rock in Rio Lisbon‘s 10th edition, set for 15-16 & 22-23 June, while Imagine Dragons are the latest headliner unveiled for the 40th anniversary of Rock in Rio Brazil, scheduled for 13-22 September.
Norway’s Oya Festival, meanwhile, has bolstered its 25th anniversary lineup with bands including Queens Of The Stone Age, The Smile and The National from 7-10 August.
“We hope our festive festival helps bring a moment of joy to travellers this Christmas”
Over in the US, Foo Fighters, Noah Kahan, and Weezer will headline the 2024 edition of rock festival Shaky Knees. Taking place 3-5 May at Central Park in downtown Atlanta, the lineup features over 60 artists across four stages also including Queens Of The Stone Age, Arcade Fire, Girl in Red, Billy Idol, The Offspring, Portugal. The Man, Young the Giant and Interpol.
Cruel World will return to Brookside at The Rose Bowl in Pasadena, California on 11 May, starring Duran Duran, Blondie, Interpol, Simple Minds, Placebo, Soft Cell, Adam Ant and The Jesus and Mary Chain, while Skrillex, Rezz, David Guetta, Carl Cox, Armin van Buuren and Alesso are among acts lined up for EDC Mexico, which runs in Mexico City from 23-25 February.
And Trainline has announced TrainLive, the UK’s first “train station music festival”, which will take place in a London train station this Friday, 8 December, topped by Sugababes and featuring a range of up-and-coming local musicians. Tickets for the Sugababes performance can be won through a ballot hosted on the Trainline website, with ticket-holders to receive an email the morning of the event, revealing the secret location.
“We’ve always been committed to getting journeys off to a great start, by making it easy to find and buy great-value rail tickets,” says Sakshi Anand, Trainline’s VP of growth and UK general manager. “Now we want to get Christmas off to a great start too, by hosting our first ever music festival in a station. From new artists to our iconic headliners, we hope our festive festival helps bring a moment of joy to travellers this Christmas.”
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