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Publication

Market Report: Portugal

The annual guide to the global live entertainment ticketing business
Click the interactive map below to explore the top 66 global markets

Despite being a smaller market, Portugal remains competitive and consistently buoyant. It is also, says Adriana García-Abril Ruiz of See Tickets, “increasingly profitable and attractive in various segments.”

“People here are regular consumers of music and culture,” says Jorge Vinha da Silva, CEO of MEO Blueticket. “Many international artists choose Portugal … and in the past few years, we’ve been noticing an increase in shows by Portuguese artists.” He adds that market studies suggest that the total ticketing market is now worth north of €300m annually.

Primary ticketing
MEO Blueticket is one of the biggest companies here, partly due to the fact that as well as being a major player in music, they are a leader in tourism, selling over 4m tickets in this segment alone. Ticketline and Bilheteira Online make up the “big three.” See Tickets, a newer company, is also increasing in significance.

Ticketmaster may be taking tentative steps to enter the market.

Ticketmaster may be taking tentative steps to enter the market. “Live Nation – and therefore Ticketmaster – has entered the Portuguese market via the acquisition of a great percentage of major indoor venue MEO Arena, which also owns Blueticket,” says Rita Amado, COO of TicketLine.

“It remains to be seen what effect Eventim’s acquisition of See Tickets will have here.”

Distribution of sales
Digital tickets account for approximately 60% of MEO Blueticket’s sales, which Vinha da Silva says is “above market average.” Demand for digital is increasing.
“90% of purchases are now made online, with an e-ticket being used to enter events,” adds Amado.

“Pre-pandemic, we had 80% sales offline via outlets spread throughout the country selling physical tickets.”

“This is a post- pandemic behaviour. Pre-pandemic, we had 80% sales offline via outlets spread throughout the country selling physical tickets.”

Secondary ticketing
The resale of tickets is not permitted by law in Portugal. It does, however, still exist.

Cultural analysis
Technological innovations, such as cashless solutions, custom-made mobile Apps, RFID wristbands, data mining, etc, continue to appear. “The ticketing market is in constant evolution,” says Vinha da Silva

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