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Publication

Market Report: Luxembourg

The annual guide to the global live entertainment ticketing business
Click the interactive map below to explore the top 40 global markets

Given its geographical location in central Europe, as well as its status as one of the healthiest economies in the world, Luxembourg remains an attractive destination for performers, promoters, and festivalgoers.

Primary ticketing
Belgian ticketing self-service supplier Ticketmatic still oversees sales for the Rockhal, the 6,500-capacity venue located in Esch-sur-Alzette (a 20-minute drive away from Luxembourg city). Ticketmatic also provides tickets for Kulturfabrik, a cultural centre also located in Esch-sur-Alzette, and the 1,200-capacity indoor Den Atelier in Hollerich.

Another major player in the Grand Duchy is its national ticketing agency, Luxembourg Ticket. Operated by the Agence Luxembourgeoise d’Action Culturelle on behalf of the Ministry of Culture and the City of Luxembourg, it uses Eventim software to sell tickets via a range of platforms including online and physical vendors.

Distribution of sales

While audiences can still buy tickets through box office outlets, the majority of sales are through digital channels.

While audiences can still buy tickets through box office outlets, the majority of sales are through digital channels.

Value of market

Statista recorded that revenue in the music events market was projected to reach €12.3m this year, with an annual growth rate of 1.9% until 2027.

Secondary ticketing

Despite the country’s objection to their presence, Viagogo’s online availability continues to frustrate promoters and established ticketing operators.

International/domestic splits & genres

Despite being nestled between Belgium, France, and Germany, Luxembourg isn’t known for churning out local talent, preferring to welcome international artists to the Rockhal and other prominent venues. The Rockhal, in particular, has scheduled acts including Macklemore, Louis Tomlinson, Queens of the Stone Age, The Prodigy, and a whole host of other global performers under a variety of genres in 2023 alone.

The Rockhal, in particular, has scheduled acts including Macklemore, Louis Tomlinson, Queens of the Stone Age, The Prodigy, and a whole host of other global performers under a variety of genres in 2023 alone.

Cultural analysis

Classical music has long been etched into the Grand Duchy’s cultural fabric, with operas and orchestral music taking place in theatres and concert halls such as the Philharmonie Luxembourg. However, like much of the world, the country has developed a soft spot for K-pop, spearheaded by local K-pop cover group Key To Arts’ mission to spread the wildly popular genre across Luxembourg. September will see the acclaimed K-pop artist and rapper B.I take the stage at the Den Atelier on the second date of his maiden European tour, with tickets already sold out.

Taxes & charges

From 1 January 2023, the government agreed to temporarily apply lower VAT rates in an effort to combat high inflation rates. That ruling hasn’t affected the event ticketing industry though, as tax is still at 3% [source: Dentons].

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