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Publication

Market Report: Ecuador

The annual guide to the global live entertainment ticketing business
Click the interactive map below to explore the top 66 global markets

Having played host to its biggest rock show in almost 30 years when Roger Waters chose the country’s Estadio Olímpico Atahualpa for the closing date of his global This Is Not A Drill tour last year, political unrest has shaken the Ecuador market in early 2024 a key stop-off between Colombia and Peru with several major arenas and stadiums centred around the capital, Quito.

Uncertainty has made for a fairly static market for much of the year, but an easing of political tension has seen the live events industry revive significantly over the course of the summer and beyond.

Primary ticketing
In a relatively simple ticketing market, Passline covers festivals and a wide range of shows, but the major events also direct to a selection of key local and Latin American platforms such as FeelTheTickets, Ticketera, and TicketShow.

Secondary ticketing
Viagogo offers a platform to resell tickets for the larger shows in Ecuador.

The national government is encouraging international tours to visit through tax reductions

International/domestic splits & genres
Ecuador somewhat pales in comparison to neighbouring countries such as Colombia in terms of producing world-beating names – Alex Ponce only recently became the first Ecuadorian singer to make a big splash on Spotify. But the country benefits from the ease of touring for the biggest Latin American artists. Hence, the major schedules are dominated by international tours by pop, urban, electronic, rock, and reggaeton acts, while genres such as salsa, pasillo, cumbia, and vallenato thrive at mid-level venues.

Cultural analysis
In January 2024, a state of emergency was declared in Ecuador as the government attempted to tackle a spate of growing armed violence between international drug gangs in the country. The live industry was drastically muted during this time but didn’t completely shut down.

In April, the measures were lifted, and the local industry is looking forward to shows including Juanes and Smashing Pumpkins at the Coliseo General Rumiňahui in the capital in the autumn.

Taxes & fees
Ecuador’s president temporarily raised VAT to 15% in April 2024, but the standard rate has long been 13%, and the government is attuned to the tax burden on live events as the market recovers. Their Tourism Law introduced in July gifts a 10% reduction for performers visiting Ecuador in order to encourage international tours to visit.

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