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Publication

Market Report: Chile

The annual guide to the global live entertainment ticketing business
Click the interactive map below to explore the top 40 global markets

Chile was motoring along in 2019, arguably the most stable and dependable of South America’s eminently routable big three, as Brazil and Argentina dealt with diverse issues of their own. Then came the unrest of October that year, when a coordinated fare evasion in protest at a hike in public transport fares developed into broader demonstrations over living costs and inequality.

The protests immediately prompted the cancellation of shows by Bryan Adams and André Rieu in the capital of Santiago and ultimately got far darker, resulting in 29 deaths and the destruction of an estimated $3.5bn (€3.4bn) of public and private property. Combined with the subsequent hit from Covid, these have not been times that will be fondly remembered in Chile.

 

PRIMARY TICKETING

Puntoticket – a sister company (within the local HLR Group) of Santiago’s foremost venue, the 17,000-capacity Movistar Arena Santiago – takes about 80% of the market for larger shows in Chile, with 3m monthly visitors to its website, and offers concerts, sporting events, festivals, and theatre.

Punto handles the ticketing for the Movistar Arena and various festivals. Also operating in Chile are Ticketek, Top Ticket and Ticketpro.

 

DISTRIBUTION OF SALES

Most tickets are sold online and most of those via mobile.

 

VALUE OF MARKET

There are no published estimates of the value of the Chilean live business, although during Covid, when a coalition of live industry players lobbied the government for assistance, they warned that the Covid crisis could result in the loss of $250m (€249m) and 160,000 jobs in Chile’s live industry.

 

SECONDARY TICKETING

Viagogo is Chile’s most prominent secondary channel.

 

INTERNATIONAL / DOMESTIC SPLITS & GENRES

Chile is a hotbed of touring Latin and international talent – coming up at the Movistar Arena at the time of writing were Spain’s Rosalía, US Latin star Marc Anthony, Italy’s Måneskin, Puerto Rico’s Myke Towers, and Guatemala’s Ricardo Arjona. International festivals such as Lollapalooza and Primavera Sound tend to lead with international talent.

 

CULTURAL ANALYSIS

Chile was the last country in Latin America to eliminate Covid restrictions, with venues still subject to a 75% capacity limit as of this summer.

 

TAXES & CHARGES

VAT in Chile is 19%. Service charges on tickets tend to hover at around 15% of face value.

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