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The Philippines’ live music industry has seen a resurgence in recent years, with international acts returning in force after pandemic restrictions.
Major tours, including Olivia Rodrigo’s GUTS World Tour and Dua Lipa’s Radical Optimism Tour, are set to visit the country in 2024 and 2025, highlighting the country’s growing role in the global touring circuit. With rising demand, an expanding roster of high-profile artists, and new venues in the pipeline, the future looks bright.
Previously predominantly a single-city market (the capital Manila), the country is seeing more acts tour to multiple parts of this geographically large country. Highlighting this, pop sensation LANY will tour multiple cities, including Bulacan and Cebu, while Big Time Rush and Tate McRae are also slated to perform in Quezon City later in 2024.
Live Nation are active here and are behind Dua Lipa’s show at the Philippine Arena in November, as well as 2NE1, Stray Kids, and Maroon 5 (at the SM Mall of Asia Arena) in early 2025.
A new “Taylor Swift-ready” stadium is in the works, designed to host major international events.
In response to the country missing out on hosting the Eras Tour due to an exclusivity deal with Singapore, a new “Taylor Swift-ready” stadium is in the works, designed to host major international events. This new stadium is expected to significantly elevate the Philippines’ capacity to attract top-tier global tours and compete with neighbouring markets.
Other key players include Midas Promotions, PULP Live World, and Wilbros Live, which have worked with acts such as U2, Red Hot Chili Peppers, and BTS in recent years.
Despite the growing demand, the Philippines still faces challenges related to rising production and operational costs, which have been a common issue for promoters globally. In addition, competition with neighbouring markets such as Singapore and Thailand means that the Philippines must continue investing in its infrastructure and marketing to attract major acts. However, the outlook remains positive, with the market projected to grow as more venues are built and international artists continue to include the country in their Asian tour itineraries.