Country Profile: Paraguay

Located in the middle of the South American continent, Paraguay is a convenient addition to the landmass’s touring circuit.

Sandwiched between Brazil and Argentina, Paraguay’s music market often includes Argentina-based companies working across national lines. Plus, a unique mix of venues – most often found in the capital city of Asunción – can make routing tours through the agriculture-focused nation complicated.

G5 Pro is the most prominent local promoter, having a hand in both event promotion and venue management. It operates two of the country’s most popular venues, the outdoor horse racing track Jockey Club (70,000) and the indoor sports-focused SND Arena (4,500), both in Asunción.

Argentina-based DF Entertainment and G5 are behind the Asunciónico Festival, which has grown to be the country’s biggest festival since its launch in 2019. This year’s edition, held in March, saw blink-182, Feid, Arcade Fire, Limp Bizkit, Jungle, Diplo, and several dozen more artists take to the Parque Olímpico in Luque just east of Asunción.

There’s no shortage of promoters operating here.

Additionally, G5 and local restaurant Kilkenny Irish Pub promote KilkFest, a one-day event at Jockey Club, which will feature Keane, The Kooks, and several local acts for the 2024 edition. Spanish festival brand Primavera Sound was set to return to the nation this November before calling off all Latin America editions due to “external difficulties.”

There’s no shortage of promoters operating here. Move Concerts joined with G5 to bring Louis Tomlinson to the Jockey Club in May. Garzia Group, which has offices in both Argentina and Paraguay, promoted shows with Megadeth, Luis Miguel, and Morat this past year, along with a handful of family entertainment options.

Local promoter RPM Producciones, Argentina-based Fenix Entertainment, and Cardenas Marketing Network – which partnered with AEG Presents in May – all worked to bring Karol G to Estadio La Nueva Olla (45,000) in May.