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Country Profile: Luxembourg

The world’s leading promoters & the 55 top markets they operate in.
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With its close proximity to the more prominent territories of Belgium, France, Germany, and the Netherlands, Luxembourg has seen plenty of international names over the years make a pitstop to one of either two venues — the 6,500-capacity Rockhal or the 1,200-capacity den Atelier. The former is overseen by CEO (and president of the European Arenas Association) Olivier Toth, who also looks after the 1,500-capacity Rockhal Club (which normally showcases emerging acts from across Europe and the US), and the Rocklab— a developmental centre for up-and-comers looking to hone their craft and make it in the music industry.

Toth also provided some insight into the audience’s diversity and demographics, crediting the closeness of the aforementioned countries’ borders as a key factor as to why they can sell out events at the Rockhal quite easily. “For example, we can host a German act that would maybe sell 50% to 85% of tickets to the German market, and just 15% to the Luxembourgish audience, and it still works out because we’re so close to the border,” he says.

“We’ve also invested a lot towards bringing European and English-speaking rap artists to the Rockhal, which saw a huge response from younger fans who want to experience their first live concerts here after two years without any shows.”

“We’ve also invested a lot towards bringing European and English-speaking rap artists to the Rockhal, which saw a huge response from younger fans who want to experience their first live concerts here after two years without any shows.” With US hip-hop acts like Lil Tjay to Francophone rappers such as Freeze Corleone and MC Solaar on the books between now and next year, Toth is incredibly optimistic about the Rockhal’s appeal to young audiences.

Furthermore, the Grand Duchy’s largest indoor concert hall has a who’s who of talent to look forward to for the rest of the calendar year, including Louis Tomlinson, Queens of the Stone Age, Hans Zimmer, and John Williams.

The other major live entertainment promoter in the country is the independent A-Promotions, which is usually based at the den Atelier. Having achieved record numbers in just nine months last year, 2023 saw co-owner Michel Welter’s company bring a string of big-name performers to Luxembourg over the summer. “Without a doubt, our most successful shows were our two-date Robbie Williams concerts in July, which saw 25,000 tickets sold, as well as the sold-out Arctic Monkeys show,” says Welter, who booked both acts for the open-air Luxexpo — a multipurpose exhibition centre, which can host up to 16,000 attendees.

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