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Sitting near the equator on South America’s western coast, Ecuador is sandwiched between larger touring markets Colombia and Peru.
Political instability is the biggest market challenge in Ecuador, which is feeling the lingering effects of a four-month national state of emergency earlier this year. Despite the challenge, things may be turning a corner.
Similar to the rest of Latin America, transnational promoters often enter the market where there is demand. CK Concerts operates all over the continent and has promoted shows here by Mr. Big, Within Temptation, Anthrax, Blind Guardian, and Laura Pausini, who sold out her show at Quito’s Coliseo General Rumiñahui with 8,000 attendees.
In Ecuador, touring revolves around two major cities: the capital city Quito and the port hub Guayaquil.
CK Concerts promotes over 100 shows across the region annually, and Christian Krämer, the company’s MD and owner, says festivals are a key stream of growth for the company as “we can offer artists a complete tour instead of only a single festival show.” The team promotes The Metal Fest in Quito, which will pause next year due to the political crisis, he says.
In Ecuador, touring revolves around two major cities: the capital city Quito and the port hub Guayaquil. Krämer says every genre has an audience in Quito, while Latin and reggaeton perform better in Guayaquil. Most touring artists are not local, he says, as the grassroots scene struggles with a lack of infrastructure and equipment.
Other notable national promoters include Top Shows, which will bring Ecuadorian group Verde 70 to Quito and Samborondon this October, and Pulso Producciones, which has Spanish singer Carlos Sadness and Argentine rapper Trueno coming to the country this year.