Country Profile: Colombia

“Colombia is a major talent incubator, as the whole world has seen with phenomena like Feid, Karol G, Shakira, Carlos Vives, and J Balvin,” says Páramo Presenta’s CEO Gabriel García.

Páramo, which expects to sell over 1m tickets this year, joined the Live Nation network via OCESA last July and has a major year lined up: six stadiums and 180,000 tickets with Feid; a co-promoted Paul McCartney show at Bogotá’s El Campín Stadium (39,000) with Move Concerts; and a national tour from acclaimed singer Andrés Cepeda.

“OCESA/Live Nation have placed full trust in the way we handle things,” García says. “They’ve provided invaluable support in refining some details in operations and security and have allowed us to take some risks that, on our own, we might have hesitated to take.”

“OCESA/Live Nation have placed full trust in the way we handle things”

The company also backs the four-day Festival Estéreo Picnic (40,000), which shares 2025 headliners Justin Timberlake, Olivia Rodrigo, and Shawn Mendes with Lollapalooza Argentina/Brazil/Chile, along with two-day Latin event Festival Cordillera (35,000) and two-day electronic event BAUM Festival (20,000).

Instead of expanding across the continent, García says they’ve focused on national growth, organising more gigs in Medellín and Cali alongside capital city Bogotá. To meet new audiences, Páramo launched a new 50-person content creator programme in May, which has reached over 4m accounts since launch.

Despite being a hotspot for talent and performance, Colombia is not without its challenges. Currency devaluation has impacted the cost of touring and the ability of consumers to purchase tickets, along with difficulties in transporting shows across the country, says Move Concerts’ promoter Juan Arbelaez.

“People are decreasing their energy and budget, and there is also a saturation of events in the country”

“People are decreasing their energy and budget, and there is also a saturation of events in the country,” adds the company’s country manager Alfredo Villaveces.

Nonetheless, transnational promoter Move sold 100,000 tickets for this year’s shows, which included Roger Waters, Mexican crooner Luis Miguel, and American progressive heavy metal band Mastodon.

Lots of major promoters are based here including Diomar García Eventos, which had shows with national stars Silvestre Dangond and Blessd; ticketing service Tuboleta’s offshoot TBL Live; and CKConcerts, which brought Australian rock duo Air Supply to the country this year.