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Arena Market: Uruguay

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Since first opening in November 2018, the ASM Global- managed Antel Arena helped establish the Uruguayan capital of Montevideo as a major player on the South American touring map.

Situated in the barrio of Villa Española, the 12,500-capacity venue – which has welcomed major international acts such as J Balvin, Ricky Martin, Alejandro Sanz, and Gorillaz – is a state-of-the-art structure that features the ability to change the colour of its exterior and is also used to host sporting events, as well as family shows, exhibitions, and corporate events.

With a fully booked schedule confirmed for the next couple of years, head of content and business development Agustina Benvenuto admits that keeping up with high demand is a top priority.

“The biggest challenge we’re facing is related to space conversion times, in order to optimise the schedule and meet huge demand for confirmed dates,” she says. “To tackle this, we work very closely with our operations team and technical heads to be as accurate as possible.”

“The biggest challenge we’re facing is related to space conversion times, in order to optimise the schedule and meet huge demand for confirmed dates”

Benvenuto has also confirmed that Antel Arena has been implementing sustainability initiatives to reduce adverse impact on the environment. “We started a waste reduction programme that includes recycling and composting,” she explains. “Additionally, we’re working with our vendors to ensure a careful process when selecting packaging on products.”

Also in Montevideo is the Teatro de Verano Ramón Collazo, an outdoor amphitheatre by the coast that currently has a capacity of 4,226 and has hosted performances by Jack White, Cat Power, Rels B, and Babasónicos in the last two seasons.

To commemorate its 80th anniversary next year, as well as to seize the opportunity to take advantage of Uruguay’s heightened profile, communications director Luciano Foglia confirmed that the celebrated venue is being remodelled and upgraded at the time of writing.

“The first step focuses mainly on the lower stand, which will be completely rebuilt and should result in renewed sections, new seats to increase comfort, and containment walls, stairs, and circulation corridors,” Foglia explains. “The second phase will involve the installation of a new upper stall, and we hope to have this all done by September this year.”

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