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Arena Market: Thailand

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After two-and-a-half years of hiatus, live music is back with a vengeance in Thailand.

The 11,000-capacity IMPACT Arena in Bangkok is the key stop for international artists heading to the country.

General manager Loy Joon How says: “As Thailand continues to reopen, live events are starting to come back, and our venue is finally back to hosting concerts and festivals. International acts are starting to re-emerge. After over two and half years of hiatus, the sound, sights, lights, screams, and electrifying atmosphere are all coming back at our IMPACT Arena. Barring any future Covid-related restrictions, Thailand’s live entertainment market should be well on its way to pre-Covid levels.”

“As Thailand continues to reopen, live events are starting to come back.”

He says the arena’s booking calendar is looking healthy. “The pent-up desire for immersive experiences in a live entertainment setting is likely to drive up demand, be it family shows, concerts, festivals, musical, or party acts – large or small. Our key challenge, as a venue, is how can we schedule our booking calendar to accommodate every act accordingly.”

During Covid the venue renovated its facilities, including new seats, improvements to rest rooms and dressing rooms, roofing repairs, and upgrading fire and safety systems. “We are also rolling out our new food and beverage offer to focus on sustainability. All these have helped us better position our arena to meet the returning demands.”

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