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Publication

Arena Market: Serbia

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Probably best-known to global touring acts for the country’s award-winning Exit festival in Novi Sad, Serbia is a hotspot for music tourists. Yet, with salaries among the lowest in Europe, ticket pricing strategy here is critical.

Belgrade’s Štark Arena is the nation’s most modernmultipurpose venue, hosting sports, culture, entertainment, exhibitions, fairs, and other events. Receiving over 600,000 visitors per year, it can be configured for between 2,000 and 20,000 people.

With 18,386 seats and 70 VIP boxes, it has a ceiling height of 36m. Located in New Belgrade, it’s a ten-minute walk from the main train station, which has links to nearby Austria, Hungary, Croatia, and Slovenia. A naming rights deal was struck with food manufacturer Štark in 2017. It has previously hosted concerts by Bryan Adams, Deep Purple, and 2CELLOS.

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