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Arena Market: Romania

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As one of the many countries bordering Ukraine, there are concerns in Romania that international acts will now be unable or unwilling to visit the Eastern European region. Dragos Chiscoci, who handles artist booking and programming for Bucharest-based Emagic, told IQ the knock-on effects had already extended to the Romanian live industry.

“Obviously, the existing events were hit first, with the already affected ticket sales dropping to 30% for events in the near future and even to 10% for the ones in summer,” he said. “Afterwards, we started getting messages from some agents, saying that with what is happening in Ukraine right now, they really need to sit down and see how things will move forward before discussing any events in our part of Europe.”

One of the largest arenas in the country is Romexpo, a Bucharest venue that predominantly hosts exhibitions but can also accommodate concerts. With over 920,000 visitors each year, it has a capacity of 14,000, although as part of a multi-hall exhibition centre, this can be expanded significantly if taking in other spaces.

Acts performing at the venue in the past include Aerosmith, Sting, KISS, and Swedish House Mafia.

In 2020, a huge regeneration project on the site began, which will include 14 new buildings such as offices, apartments, hotels, commercial spaces, and museums, plus 12,000 parking spaces.

Acts performing at the venue in the past include Aerosmith, Sting, KISS, and Swedish House Mafia. Opened in 1974, the Sala Polivalentă, also in Bucharest, has a seating capacity of 5,300. Acts in 2022 include David Garrett, Nouvelle Vague, and Uriah Heep.

In the north-west of the country, Cluj-Napoca’s BTarena is a multipurpose hall with 10,000 seats that hosts sports and music events. Owned by the local government, it’s backed by Banca Transilvania. Among the sustainability initiatives it has are a rainwater harvesting system, water from which is used in toilets. And water is heated using solar panels. Events in 2022 include Sting, David Garrett, and Havasi
Symphonic Concert.

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