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Arena Market: Paraguay

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Despite its modest population of 7.4m, with 2m inhabitants residing in its capital of Asunción, Paraguay’s close proximity to traditional touring hubs like Brazil, Argentina, and Chile position it as one of South America’s most promising territories in the live entertainment circuit. However, low ticket prices can be a challenge for promoters.

Though it has strong ties with promoters such as G5Pro and DF Entertainment, who are able to organise festivals such as Asunciónico and Kilkfest with international acts on the marquee of star-studded line-ups, Paraguay only has one indoor arena.

The SND (Secretaría Nacional de Deportes) Arena, which holds up to 5,500, is a state-owned multipurpose stadium that also accommodates sports such as futsal, handball, basketball, volleyball, and roller-skating, among others.

Since its refurbishment in 2018, the SND has hosted mainly Latin artists, with CNCO and Argentine heavy metal band Rata Blanca on this year’s calendar.

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