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Arena Market: Lithuania

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The best-known venue in Lithuania is the Avia Solutions Group Arena (formerly the Siemens Arena), which has hosted major acts since it opened 18 years ago. The 12,500-capacity arena will close for a year from autumn 2022 for a major refurbishment.

“Because of the reconstruction, we are focused on finishing up the event season with the events we already have and not booking any events for the next year,” says CEO Andrius Žiauberis. “But our staff will be working on other projects. From the start of 2023, we’ll be preparing for the big opening of the refurbished arena.

“We are planning huge investments in the arena’s infrastructure, changing both inside and the façade. We want to become the most modern and technologically advanced arena in the Baltic States. We’re massively improving the acoustics and integrating innovative technologies.”

“What we are noticing right now is that people are crazy for any sort of event”

Žiauberis says currently the arena is opened only on event days, but after the major renovation, there will be spaces open 365 days a year, such as bars and restaurants, making the venue a year-round destination.

While the Avia Solutions Group Arena closes for its transformation, no doubt the Žalgirio Arena in nearby Kaunas (just over an hour’s drive from the capital) will be benefitting. Event manager Mantas Vedrickas says the music market in Lithuania is booming right now. “What we are noticing right now is that people are crazy for any sort of event.

“Obviously, that’s due to the situation that we had for the last two years when many public events couldn’t be held or were happening with many restrictions that were uncomfortable for the clients.

“However, we’re mindful that this wave could start to decline when most event-goers have fulfilled their first need for activities.”

“However, we’re mindful that this wave could start to decline when most event-goers have fulfilled their first need for activities.”

He says older people are more reluctant to attend large- scale events, even if they’ve been vaccinated. “For example, [for] some events that are particularly targeted for an older generation, we see a decline in ticket sales comparing to [the] pre-Covid period, while current events for the younger audience are booming.”

Forthcoming improvements at the 15,000–20,500 Žalgirio Arena include artist dressing rooms and an upgrade to the catering offer.

Artists performing include Dua Lipa, OneRepublic, Khalid, Iron Maiden, Sting, and Eros Ramazzotti.

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