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Publication

Arena Market: Kuwait

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Kuwait is a new market for international touring, in part due to its previous lack of an arena venue.

The arrival in March 2022 of Live Nation’s Arena Kuwait, a 5,000-plus capacity multipurpose all-seater arena, resolved that issue – bringing the flexibility to host all forms of live entertainment; sports and corporate events; exhibitions and conferences.

Since its opening, the arena has held a significant number of sold-out concerts by A-list Arabic artists, including Abdul Majeed Abdullah, Mohammed Abdu, Aseel Abu Bakr, Fahad Al Kubaisi, Angham, Mutref Al-Mutref, and others.

“The arena has a number of unique selling points, which make it an exciting new venue in the expanding regional touring calendar,” says Arena Kuwait general manager Ken Jamieson. “Kuwait has an event-hungry population, and the response to our first events has been outstanding and very satisfying for all concerned.

“Kuwait has an event-hungry population”

“Our location in the 360 Mall, Kuwait’s leading retail, leisure, entertainment, and sports destination, ensures the arena can offer unique marketing advantages and exposure, as well as extensive support infrastructure.”

The arena has a number of key technical and operational advantages, including a 5,000-seater retractable seating system capable of a multitude of event set-ups, a 300-tonne rigging grid, 20m floor-to-ceiling clearance, extensive back-of- house infrastructure, and considerable F&B options.

“We have also developed our own ticketing solution, which allows promoters and organisers to easily connect with our extensive and ever-growing ticket-buyer community,” says Jamieson.

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