fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

GaG SLB 1

GaG SLB 2

GaG SLB 3

Publication

Arena Market: Czech Republic

Click the interactive map below to explore 60+ market reports
The online directory of 650+ arenas will go live shortly

Covid-19 restrictions ended in March. The country’s key venue for international acts is the O2 Prague.

Stanislava Doubravová says: “We are happy that after two long years we were able to reopen the O2 arena [4,000- 18,500] and O2 universum [4,500] and host concerts that were moved several times by domestic and foreign artists.” She says that with international artists requiring Covid-19 conditions to be the same across all their planned markets, some tours were moved numerous times.

“However,” she says “the Czech Republic is ready and open to host concerts by foreign artists without any restrictions.”

However, she says the Czech Republic is ready and open to host concerts by foreign artists without any restrictions. “Since the beginning of this year, 20 postponed concerts by foreign performers took place in the O2 arena and O2 universum, and we have about eight more shows by the end of the summer. We are quite optimistic, and we believe that we will be able to organise other concerts, whether newly announced or postponed.”

Doubravová says, in common with many other countries, two years of not going to concerts has affected consumers’ ticket-buying behaviour in the Czech Republic. Visitors often
wait until the last minute when they will be absolutely sure that the concert will take place before buying their passes.

“This is clearly due to the fact that they have held tickets for two or more years for events that have been postponed two or three times, so their shopping behaviour is now more cautious. However, we don’t expect there will be any further pandemic restrictions in the future, so this trend will return to normal.”

“two years of not going to concerts has affected consumers’ ticket-buying behaviour in the Czech Republic.”

For the time being, though, concerts that are announced many months or a year in advance are seeing slower ticket sales than pre-pandemic, she reports. In addition, increasing prices for energy, food, and so on means music fans are being cautious in their spending.

The venue opened a new hotel, Stages Hotel Prague, on 1 November 2021. “The construction of the hotel also included a major revamp of the hotel’s immediate vicinity and the O2 arena. The complex of all three buildings – hotel, O2 arena, O2 universum – offers visitors a unique complex of services.”

Demand for rooms at the hotel has been very high, particularly when international events are running at the O2, and it’s used by audiences, performers, crew and more. During the pandemic, the arena was refurbished, including upgrades to VIP suites and a reconstruction of skyboxes.

The former Business Ring on the second floor of the O2 arena can now operate as a place for a private birthday party or as a short-term office space.

During the pandemic, the arena was refurbished, including upgrades to VIP suites and a reconstruction of skyboxes.

“In the near future, we plan a complete replacement of seats in the auditorium of the O2 arena, starting with the first stage on the entire first floor,” says Doubravová. “We are also completing acoustic improvements in the main hall at the O2 universum, where concerts take place.”

The O2 universum opened in September 2019 but closed shortly after due to the pandemic. However, since reopening, more than 24 cultural and sports events have taken place in the main Hall A and more than 150 congress events have happened.

Our other publications