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Arena Market: Costa Rica

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Costa Rica is increasingly being seen as a stop on international tours – so much so that Latin American promoter EB Producciones recently launched an office in the country due to its untapped market.

“Central America is a very interesting market for us because there’s high consumption of music but not a lot of competition,” explains EB Producciones’ CEO Eduardo Basagana.

“Established markets like Europe or the US are difficult because there’s a lot of money, competition, and people – but there’s less going on in Central America. Being based in Miami, we want to become a competitive option alongside giants such as Live Nation and Move Concerts and aim to buy artists’ full LatAm tours.”

At arena level, options include the 16,000-capacity Parque Viva in Alajuela, which opened in 2015 and hosted stars such as Ana Gabriel, Fonseca, and Camilo last year, while Heredia’s Centro de Eventos Pedregal – which has a 4,500-capacity grandstand and space for 15,000 – has seen performances by Carlos Vives and Major Lazer in the past.

The Palacio de los Deportes is an indoor arena in Heredia to the north of the capital, which was taken over by the local authority in March 2023. At the time of writing, no concerts were scheduled.

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