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Publication

Arena Market: Colombia

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A key touring market due to its proximity to Mexico and the US, Colombia has revelled in its refurbished Movistar Arena since it reopened in 2018, and now its arena yield is doubling, with the arrival of Coliseo Live, a 24,000-capacity arena known during its early construction period as Arena Bogotá.

Situated on Calle 80 in the city’s north-western fringe, the project has been steered to completion by Colombian-born US promoter Henry Cárdenas, and it revels in its scale. The roof incorporates the largest point-to-point structure in the country, with the ability to bear 110 tons. The venue also has a storage space of more than 40,000 square feet, allowing for more than ten trucks to simultaneously load in – the largest space of its kind in Latin America.

Cárdenas has hailed his arena as “three times greater than any arena in Latin America. There is none that has the qualities and grandiosity of Arena Bogotá.” The venue launched in August, and Daddy Yankee, Arctic Monkeys, and Ricardo Arjona are on the calendar.

Cárdenas has hailed his arena as “three times greater than any arena in Latin America. There is none that has the qualities and grandiosity of Arena Bogotá.”

Across town, the 12,000-capacity Movistar Arena, formerly the Coliseo Cubierto El Campín, is the incumbent, having given the country a vital stop for international and Latin tours. Operated by Colombiana de Escenarios – a joint venture between Movistar Arena Chile owner HLR Group and Colombian ticketing market leader Tu Boleta – it takes around 90 shows a year, including Rosalía, KISS, and Miley Cyrus in 2022, and it draws both English- and Spanish-language acts.

“We have 60% international and 40% local,” says Movistar Arena Bogotá general manager Luis Guillermo Quintero. “Local is very, very strong here – we have several national music genres, including salsa and vallenato.

“Local is very, very strong here – we have several national music genres, including salsa and vallenato.”

“Before we opened, there was no venue like this in Colombia. Now we have a venue that can receive international artists without any issue. After KISS played in South America, they told us that performing here in Colombia was the easiest venue to handle, in terms of operation.”

With a population of 11.3m in its wider metropolitan area, Bogotá is easily Colombia’s biggest city, though not its only live market, with Cali, Medellín, and Barranquilla also on the radar of regional touring acts.

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