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Arena Market: Colombia

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Colombia is a vital destination on the South American touring circuit, with artists mainly heading to the Movistar Arena (which was renovated in 2018) and the 24,000-capacity Coliseo Live, the largest multipurpose arena in Latin America.

Known as Arena Bogotá during construction, Coliseo Live opened in August last year and features storage space of more than 40,000 sqft – allowing for more than ten trucks to load in equipment at the same time – with over 750 sqm of LED screens; luxury suites with personalised food & beverage service; and air handling units to boot.

Located in the municipality of Cota on the west side of the capital city, Coliseo Live hosted Marc Anthony, Hot Chip, The Killers, Daddy Yankee, and Arctic Monkeys within five months of debuting and can look forward to homegrown star Manuel Turizo and Swedish House Mafia in this year’s calendar.

Formerly known as the Coliseo Cubierto El Campín, the 12,000-capacity Movistar Arena is an established stop for both Latin and international tours.

“Genres such as cumbia, reggaeton, and hip-hop have been boosted by younger audiences, but pop remains king for now”

Situated across town from the Coliseo Live, the venue – operated by Colombiana de Escenarios, a joint venture between Movistar Arena Chile owner HLR Group and Colombian ticketing market leader Tu Boleta – takes approximately 90 shows annually and has booked the “queen of Latin pop” Paulina Rubio, Mexican songstress Gloria Trevi, 5 Seconds of Summer, Blur, and Måneskin for this summer and beyond.

The Movistar’s line-up for the rest of 2023 backs up EB Producciones’ Eduardo Basagana’s assertion that despite other genres rising in popularity, pop will still draw the most crowds in Colombia and the rest of South America. “Genres such as cumbia, reggaeton, and hip-hop have been boosted by younger audiences, but pop remains king for now,” says the promoter.

With a population of 11.3m in its wider metropolitan area, Bogotá is easily Colombia’s biggest city. However, with Cali, Medellín, and Barranquilla also on the radar of regional touring acts, there’s potential for expansion across the rest of the country.

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