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Arena Market: Bahrain

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While it doesn’t hold the cultural capital of the UAE when it comes to the touring circuit, Bahrain’s stock continues its upward trajectory with the opening of the ASM Global-run Exhibition World Bahrain in November last year.

A 150,000m2 venue that seats up to 4,000 people, it’s set for a busy summer.

Iain Campbell, ASM Global EVP of the MENA region, says Bahrain’s market is thriving. “We did the first live event over the Grand Prix weekend in March, which hit very high occupancy rates,” he says. “We have approximately 14 live events already confirmed this year, confirming how great a market Bahrain is for us.”

“We have approximately 14 live events already confirmed this year, confirming how great a market Bahrain is for us.”

Exhibition World Bahrain joins the Al Dana Amphitheatre, a key venue for live events. An architectural marvel, the 10,000- seat fan-shaped outdoor venue boasts an impressive array of features, including near-universal wheelchair access, a roof modelled after the mountain range behind, a 1,700m2 bar/ lounge, and a VIP desert garden with a bonfire pit.

Audiences there have been treated to shows by Imagine Dragons, Jack Harlow, and the Backstreet Boys in 2023 alone.

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